Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

China: Could lockdown fatigue influence outbound student mobility?

...digital marketing in China during this period, including allocating “some resources to digital marketing on Chinese search and social media platforms. The students and parents will certainly be...

Tracking the growing appeal of European study destinations

...600,000-student target“ “Germany: International enrolments for winter 2022 ‘much better than expected’“ “France launches new student marketing campaign“ “Economic impact of foreign students in Spain estimated at €2.2...

Irish ELT reports another sharp decline in 2021

...playing out as well in the most recent ELT enrolment data from Ireland. The latest member survey data from peak body Marketing English in Ireland [link to http://mei.ie]...

Online degrees gaining new prominence because of the pandemic

...because a lot more Fords are sold than Ferraris. Ultimately, providing and marketing online degrees, for educators and agents alike, should be about more than money. At Ducerne,...

Nigeria: Most students want to study abroad but many also need financial aid

...marketing involving alumni, and the report suggests that communicating with faculty is likely a better bet for universities recruiting in Nigeria this year. The most important resource for...

Language enrolment in Spain dropped by more than 60% during COVID but recovery expected in 2022

...please see: “Spanish universities detail pandemic impacts and strategies for 2020/21“ “Changing tactics: How destination marketing organisations are adapting during the pandemic“ “ICEF Podcast: Is studying in English...

A fresh look at Google Analytics for international student recruiters

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

UK offers targeted training for education agents as research reveals their impact on study destination choice

...course are eligible to receive a digital certificate as evidence of their participation, and it is clear from earlier course cycles that agents value the course content highly....

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