Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Irish ELT reports another sharp decline in 2021

...playing out as well in the most recent ELT enrolment data from Ireland. The latest member survey data from peak body Marketing English in Ireland [link to http://mei.ie]...

Online degrees gaining new prominence because of the pandemic

...because a lot more Fords are sold than Ferraris. Ultimately, providing and marketing online degrees, for educators and agents alike, should be about more than money. At Ducerne,...

Nigeria: Most students want to study abroad but many also need financial aid

...marketing involving alumni, and the report suggests that communicating with faculty is likely a better bet for universities recruiting in Nigeria this year. The most important resource for...

Language enrolment in Spain dropped by more than 60% during COVID but recovery expected in 2022

...please see: “Spanish universities detail pandemic impacts and strategies for 2020/21“ “Changing tactics: How destination marketing organisations are adapting during the pandemic“ “ICEF Podcast: Is studying in English...

A fresh look at Google Analytics for international student recruiters

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

UK offers targeted training for education agents as research reveals their impact on study destination choice

...course are eligible to receive a digital certificate as evidence of their participation, and it is clear from earlier course cycles that agents value the course content highly....

New research explores student and parent perspectives on study abroad

...deciding to study abroad with your institution is worth the investment. For additional background, please see: “Are you paying enough attention to parents in your recruitment marketing?” “Agent...

France updates travel guidance for incoming students

...For additional background, please see: “France launches new student marketing campaign“ “France: Further foreign enrolment growth in 2019/20 before COVID’s impact“ “UN tourism body joins call against blanket...

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