Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Turkish demand for study abroad remains strong despite economic crisis

...students qualified for university admission in 2018, but only about one in four (just over 471,000) found a place with a university in Turkey.” Destination trends and marketing...

Survey finds international students more focused on the future, and careers in particular

...in recruiting overseas. For additional background, please see: “The link between employment outcomes and recruiting” “Visually led: The growing power of image-first design in international student marketing” “How...

ALTO’s best practice guidelines offer educators and agents a framework for effective partnerships

...discounting, marketing contributions, bonuses, causes and processes to terminate the agreement, and more. Agreements between agents and students: ALTO recommends that agents sign a written agreement with every...

China: Could lockdown fatigue influence outbound student mobility?

...digital marketing in China during this period, including allocating “some resources to digital marketing on Chinese search and social media platforms. The students and parents will certainly be...

Tracking the growing appeal of European study destinations

...600,000-student target“ “Germany: International enrolments for winter 2022 ‘much better than expected’“ “France launches new student marketing campaign“ “Economic impact of foreign students in Spain estimated at €2.2...

Irish ELT reports another sharp decline in 2021

...playing out as well in the most recent ELT enrolment data from Ireland. The latest member survey data from peak body Marketing English in Ireland [link to http://mei.ie]...

Online degrees gaining new prominence because of the pandemic

...because a lot more Fords are sold than Ferraris. Ultimately, providing and marketing online degrees, for educators and agents alike, should be about more than money. At Ducerne,...

Nigeria: Most students want to study abroad but many also need financial aid

...marketing involving alumni, and the report suggests that communicating with faculty is likely a better bet for universities recruiting in Nigeria this year. The most important resource for...

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