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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

K-12 international school enrolment surpasses four million worldwide

We are pleased to present the following guest post from Anne Keeling, who handles media relations and marketing for The International School Consultancy (ISC), a marketing intelligence and...

New ways of marketing education with Twitter, Google+, and online reviews

...provides evidence of a considerable footprint on social media platforms. But with the social and online marketing evolving so quickly, it seems you can never have too many...

New study highlights global language travel trends and the role of agents

...notes as well that chain schools are often “more creative and energetic” in their marketing efforts, including a greater emphasis on marketing to the end customer, the student,...

AIRC releases best practices guidance for US institutions

...and management so that institutions can realise their international enrolment goals). Marketing and recruitment (including questions about how “promotional activities can adhere to compliance requirements including honesty and...

The enrolment funnel: Better results start with the prospects you already have

...profound aspect of enrolment management-by-funnel, is that such models encourage institutions to focus their marketing and recruitment resources where they can have the greatest impact. Many marketing efforts...

When it comes to marketing and recruitment, start with relationships

...for marketing and recruitment strategy. To make the concept more concrete, let’s narrow the frame to look just at agency relationships. Agreements between education agents and schools are...

Internet trends report highlights online learning and visual marketing

...(half the world’s population now has access), it is becoming more difficult to reach target audiences as privacy concerns grow and as customer acquisition costs – the marketing...

The growing importance of pathway programmes

...which the student can then select different modules to determine the exact study content, whereas others market multiple programmes, with modules and study content pre-chosen by the institution.”...

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