Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Too many social channels to manage? Maybe your students can help

How much digital outreach are you doing on channels other than Facebook and Twitter? If your institution or agency doesn’t have full-time staff who are comfortable enough with...

Survey shows that prospective students want more information during admissions

...student journey in planning for higher education“ “ICEF Podcast: The growing importance of career opportunities for international students“ “Visually led: The growing power of image-first design in international...

Affordability a rising factor in international students’ choice of destination

...living in their marketing to international students. The extent to which affordability can be measured not just at the country level, but also at the city level, is...

Continuing visa delays putting Canada’s competitiveness at risk

...of marketing themselves virtually and having students enrol online,” he said. “That’s the 90% that they need to do. And then if we can’t get [the students] onto...

What role can agents play in diversifying foreign enrolment across a wider range of fields of study?

...option for their children. For additional background, please see: “Are you paying enough attention to parents in your recruitment marketing?“ “Agents indicate significant international student interest in working...

Campus tours from a distance: Best practices in virtual open houses for international students

...virtual event experts and present top insights here for you to consider. Virtual open houses should complement your marketing If a student has signed up for your virtual...

Using Google Analytics to track and improve online campaign performance

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

Are you paying enough attention to parents in your recruitment marketing?

...strikes a respectful and sincere tone, relegating marketing speak to the background and instead sharing knowledge. Source: Higher Education Marketing Social media is another channel to investigate, and...

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