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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Points of contact: The most influential channels for prospective students

...two recent surveys suggest that paying too much attention to social media platforms may distract marketing resources from other important conversion strategies. To be specific, all those tried...

Part 2: Videos that work: What’s your strategy?

...are likely to grant permission for use of some of their material. As much as international education marketing is in one sense destination marketing – because it relies...

The importance of SMS and messaging for converting prospective international students

...or confirmations, 46% preferred text messaging over email. This rose to 66% among Gen Z and Millennials. The importance of incorporating text into a multichannel marketing strategy is...

ChatGPT for international education marketing: What is “Prompt Engineering?”

...called “prompt engineering” can be extremely useful. Speaking during a recent ICEF webinar, “ChatGPT for Education Marketing: Opportunities, Strategies, and Outcomes,” Philippe Taza, Founder & CEO, HEM Education...

20 trends in educational marketing

YouTube. Flickr. Facebook. Apps. Mobile. e-brochures. Do you ever feel like educational marketing is going off in so many different directions these days that it is impossible to...

2015 Agent Barometer survey yields new insights on student concerns and growing impact of online

...51%. Agent ranking of selected marketing packages and offers. Source: 2015 ICEF i-graduate Agent Barometer A further set of questions exploring marketing supports related to people and staff...

Rising demand for one-year business master’s degrees

...can deliver over an extended time period, allowing students to acquire skills as they need them, that offers options to personalise content, that delivers content beyond traditional business...

Why Vietnam? A market snapshot

...to develop and implement a long-term and multi-pronged strategy that meets their unique needs and accommodates the budget. This includes helicopter marketing (e.g., fairs, info sessions, presentations, high...

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