Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Study measures quality of universities’ response to international enquiries

...engage students with ‘value-add’ content or explain the benefits of studying there,” says the report. Some of this could be addressed in follow-up contacts after the original institutional...

Year in review: What we learned in 2022

...that includes video meetings, social channels, messaging apps, smarter online marketing, and even artificial intelligence. There is no going back The pandemic is easing. Student mobility surged back...

Visually led: The growing power of image-first design in international student marketing

...who…juggle five screens simultaneously on average. This makes appealing visual content, which can reach their brains 60,000 times faster than text, is all the more important for reaching...

Global tourism has recovered to roughly 60% of pre-pandemic levels

...likely to choose a degree if the content taught them about reducing their environmental impact.” Regions leading the recovery The greatest recovery in arrivals occurred in Europe and...

Studying in Spain means learning a language and a country at the same time

...education agents is FEDELE’s Partner Agency System, which offers a range of cross-promotional opportunities, marketing resources, and professional development for agencies and student counsellors actively advising students on...

Too many social channels to manage? Maybe your students can help

How much digital outreach are you doing on channels other than Facebook and Twitter? If your institution or agency doesn’t have full-time staff who are comfortable enough with...

Survey shows that prospective students want more information during admissions

...student journey in planning for higher education“ “ICEF Podcast: The growing importance of career opportunities for international students“ “Visually led: The growing power of image-first design in international...

Affordability a rising factor in international students’ choice of destination

...living in their marketing to international students. The extent to which affordability can be measured not just at the country level, but also at the city level, is...

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