Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Global survey says English teachers are both enthusiastic and concerned about AI  

...‘Students will rely [too] much on AI, resulting in a lack of confidence’ illustrate the perceived risk of over-reliance.” Overall, teachers feel that AI-powered tools and content “should...

How good homepage design can encourage “stealth applicants” toward enrolment

...and universities. Good website design anticipates a wide range of students coming to the website for information and answers and reflects that diversity through intelligent structure and content....

It’s a matter of time: The importance of speedy response to student enquiries

...for information, do you have marketing automation in place? Marketing automation allows institutions to reply right away and nudge students to another action (e.g., speaking with a student...

Mystery shopping study indicates many institutions are still losing international student leads

...study abroad. The importance of follow-up and marketing automation Half of the 128 institutions in the global sample did not continue in their communications with students with a...

International education a focal point of debate in Australia as the prospect of further regulation looms

...as the public’s discontent over rental and housing costs grows and as the opposition links the issue to migration policies. The idea of a tax was first proposed...

Mapping “sweet spots” of opportunity for fields of study with high international student demand

Studyportals recently analysed vast data sets to identify potential sources of competitive advantage for institutions marketing subjects to international students. The resulting report, “Subject opportunities for 2024, isolated...

ICEF announces new agent code of conduct

...study programmes has expanded and now includes online and hybrid modalities. Students consider not only course content, but also scholarships, internships, and post-study work and permanent residency opportunities....

Is your TikTok good enough to get noticed by international students?

...– just enough to spike your own original content with a bit of flavour and fun. Your original content should more than match the volume of reposts in...

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