Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Mapping “sweet spots” of opportunity for fields of study with high international student demand

Studyportals recently analysed vast data sets to identify potential sources of competitive advantage for institutions marketing subjects to international students. The resulting report, “Subject opportunities for 2024, isolated...

ICEF announces new agent code of conduct

...study programmes has expanded and now includes online and hybrid modalities. Students consider not only course content, but also scholarships, internships, and post-study work and permanent residency opportunities....

Is your TikTok good enough to get noticed by international students?

...– just enough to spike your own original content with a bit of flavour and fun. Your original content should more than match the volume of reposts in...

Survey finds university leaders maintaining a strong focus on international student recruitment

...not always adequate Despite leaders’ contention that internationalisation is central to their university’s agenda, fewer agreed that the mission is well supported at senior levels of administration and...

Super-maps powered by generative AI could find a ready audience in international students

...convenience of platforms that use data and algorithms to quickly serve up personalised content and entertainment. It’s part of the reason that they are now more likely to...

What matters most to Chinese students considering studying in the UK?

...said that parents were financing their education. Top influences for Chinese students in their study abroad decision-making. Source: UCAS When it comes to marketing, the survey underlines how...

How can institutions improve international student conversions from admission to enrolment?

...the EAIE 2023 annual conference in Rotterdam this week, panelists Cornelius den Hartog, co-founder of the student social platform Goin’; Mats Engblom, marketing specialist at the University of...

How paid advertising and inbound marketing strategies support K-12 schools

...you develop USPs that influence how you position yourself in paid ads and seep into all aspects of your inbound marketing. Embrace multi-channel marketing  A big part of...

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