...unable to tear themselves away from watching, sharing, and creating addictive short-form videos on the platform. Even if TikTok ceased to exist, short-form videos would remain a powerful...
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...strikes a respectful and sincere tone, relegating marketing speak to the background and instead sharing knowledge. Source: Higher Education Marketing Social media is another channel to investigate, and...
...or other student content). Keep your eye on your own website Despite all the emphasis on search marketing, social media, and other digital channels, the institutional website remains...
...students, especially WeChat (1.17 billion users) and Weibo (523 million users) – all of which are seeing exploding use of video content. “Seriously evaluate how you are using...
...pre-departure information and relied on push messages, brochures, and company content. Whereas now, their social media marketing is all about: Engaging throughout the whole of the holiday journey;...
...to Inside Higher Ed: “Most colleges view marketing strictly as promotion and don’t involve marketing professionals where they are needed most: assisting in identifying demand for new programmes,...
...any good marketing campaign, New Zealand’s Think New begins with a problem. Kathryn McCarrison, General Manager Marketing and Channel Development for the Think New brand, explains: “Our research...
...game. After a quick background on the site’s users, we then offer up a wealth of creative and practical tips to help you maximise this new, highly addictive...