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Market intelligence for international student recruitment from ICEF

Search results for: "social media"

Is your TikTok good enough to get noticed by international students?

TikTok has been around for long enough now that international educators and agencies know they should be on the short-form video platform if they want to reach students....

Climate action barometer offers a new benchmarking tool for international education’s response to climate change

The International Education Sustainability Group (IESG) is a social enterprise focused on tools and insights that can help international educators “understand and mitigate [their] climate impact.” The group...

The importance of SMS and messaging for converting prospective international students

We still call our parents, children, and best friends when we want a big, long chat about what’s going on in our lives. But otherwise, most of us...

Brazilian agents reporting strong growth this year with many exceeding pre-pandemic volumes

More than half of education agents in Brazil (54%) say their business volumes this year have exceeded pre-COVID levels in 2019. Another 14% say that they are stable...

How can educators better support and protect LGBTQ+ international students?

June is Pride Month in many parts of the world and in some ways the month-long celebration and reflection means more than ever in 2023. Along with women’s...

Kenya’s demographic boom will have profound impacts on economy and education

For several years now, universities and colleges in the West and elsewhere have considered Nigeria a fertile recruiting ground for talented international students, not the least because of...

Environmental sustainability as a competitive advantage in international student recruitment

Institutions with sophisticated student recruitment strategies know that market segmentation is an important element of ensuring programmes are presented to the students most likely to be interested in...

How big is the Internet, and how are we using it now?

The annual report on global digital trends from marketing agency We Are Social is always a must-read around here. This year’s edition, produced in collaboration with tech tool...

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