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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Generation Y students, customisation, and the growing importance of data science

...even within the parameters of one course, different content can be offered to individual students depending on their interests, overall programme goals, or learning challenges. Delivering customised content...

Always on: Marketing to today’s connected youth

...catchy videos. Millennials won’t spend very long on one piece of content because they need to move quickly to the next, so marketing messages have to hit their...

Changing tactics: How destination marketing organisations are adapting during the pandemic

A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...

Have we reached an inflection point for mobile marketing in student recruitment?

...rising tide of mobile Internet usage and how this is beginning to impact marketing spending and marketing strategy. Mobile’s share of global web traffic As of May 2013,...

There’s no mobile web, there’s only content

...top of the latest in recruitment marketing strategy? Well Dave Olsen’s Mobile in Higher Ed blog has an insightful piece that describes an epiphany he had recently regarding...

Destination marketing organisations adding new partnerships and resources for international student recruitment

...talented, skilled workforce,” adds StudentMarketing CEO Samuel Vetrak. The scale and scope of that economic impact is not lost on tourism marketers and StudentMarketing points out that there...

Is that funny? Using humour in international recruitment marketing

...to, or fall back to more culturally neutral marketing messages when in doubt. The key here, as in most aspects of marketing, is to be true to your...

New research provides fresh insights for reaching and engaging millennials

Youth research firm Voxburner has just released a fascinating report in conjunction with YMS 2015 (Youth Marketing Strategy), a conference they recently hosted in London. The report, Youth...

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