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Market intelligence for international student recruitment from ICEF

Search results for: "social media"

EU aims to be more attractive to students and scholars

The European Union is taking steps to make it easier and more attractive for non-EU students and academics to study and work in Europe. A European Commission proposal...

Chaney report sets out measures to strengthen Australian international education sector

Australia’s beleaguered international education industry has seen a couple of important developments of late. The first comes in the form of a long-awaited report from an industry advisory council...

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica Group whitepaper, “Classifying...

Understanding cultural gaps a key to success in China

The economic ascent and sheer size of the Chinese market have placed it top-of-mind in corporate boardrooms as well as meeting rooms in universities and colleges across the...

Turning international students into brand advocates

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving the way for...

Generating and converting leads with Google Analytics

The new year ushers in a host of fresh hopes and goals for organisations, institutions, as well as individuals; it can be an excellent time for international student...

The power of virtual tours in student recruitment

While a virtual tour can’t replace a real tour, it can be a powerful tool to entice prospective students to come to a campus in person or place...

Tracking the increasing use of mobile apps in education and recruitment

If I’m a student considering studying abroad, there are a few things that I’m likely thinking about and a lot of this thinking is happening while I’m on...

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