...marketing teams in the UK pointed to a growing shift away from traditional channels – notably print advertising and directories – in favour of online marketing and open...
Search results for: "content marketing"
...be a part of it. It’s going from push content to participative content.” Steve Stoute, founder and CEO of marketing agency Translation, told CMO.com: “In order for something...
...KPMG Don’t step back from international recruiting As much chaos as COVID has introduced to marketing budgets everywhere, now is not the time to dial down international marketing...
...vertical video–esque element. We know that, at least, that type of content is working.” Similarly, AdRoll advises marketers to “ensure the content you’re creating for TikTok could also...
...potential new sources of competitive advantage for our readers this year. Popular features included posts on student testimonials, alumni engagement, marketing to parents, and content marketing. We also...
In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...
...will use this latest release to automatically translate their content into multiple languages. That latest ChatGPT release serves to further stress the point that if you can convert...
...personalising content. For example, data-informed recommendations such as “Based on your browsing history,” “Other items you might like,” “Inspired by your shopping trends …”. Amazon is explicit in...