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Market intelligence for international student recruitment from ICEF

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Search results for: "spanish language"

Changing tactics: How destination marketing organisations are adapting during the pandemic

A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...

Economic impact of foreign students in Spain estimated at €2.2 billion

There are nearly 500 million native Spanish speakers worldwide, meaning that Spanish is the second most commonly spoken...

Cuba at the crossroads of greater international engagement

Cuba has reached a pivotal point in its history. Signs of rapprochement with the United States and new economic opportunities have drawn the interest of international investors. Such...

Leading with the destination: A case study in location-based marketing

Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure...

Market Snapshot: Colombia

ICEF Monitor has noted in the past that Colombia is an important country in international education. Local indicators continue to point upward: the public education budget is set...

How much influence does accommodation have on student recruitment?

The variety and quality of accommodations educational institutions offer are presumed to factor into the mix of reasons why prospective students select certain schools. Is this true? And...

BELTA shares latest Brazilian education market research

With programmes like Science Without Borders, greater overall wealth, and nervousness about the domestic university system, study abroad is increasing in attractiveness to the huge student-aged Brazilian population....

Market Snapshot: South Africa

“South Africa and its neighbouring countries must urgently develop and implement higher education policies aimed at expanding student enrolments, strengthening the qualifications of academics, doubling the production of...

Five factors for a successful Google Adwords campaign

As if the world wasn’t already addicted to Facebook, the recent IPO hype had all of us in a frenzy. Now that the dust has settled, many are...

Newly published report compares pricing, market trends worldwide

WYSE Travel Confederation in conjunction with its research partner Student Marketing have released the second in a series of planned industry review studies, this time on pricing. The...

Outbound mobility trends for key Latin markets: Brazil, Colombia, Mexico

We recently looked at outbound mobility trends in five top student markets in Asia: Bangladesh, Nepal, Pakistan, Philippines, and Thailand. We found that there are now many more...

What is test validity? And why should you care about it?

This special feature is sponsored by Cambridge University Press & Assessment. Do you spend a lot of time thinking about test validity? If your answer is a hearty, “No!”, then...

Latin American institutions increasingly prepared to compete for international students

In the landscape of international education, there are sometimes stories and trends that show just how much this industry can do to better the world – to make...

Education agents poised to play a greater role in international student recruitment

The following feature is excerpted from the 2021 edition of ICEF Insights magazine and is reprinted here with permission. The entire issue of the magazine is available to...

Early lessons from the pandemic: New products and the power of partnerships

The pandemic may have brought to a screeching halt many things – including the happy sounds of millions of students on school and university campuses – but not...

Looking ahead: Scenario planning and recovery forecasts for international education

The SARS virus first appeared in early 2003. Over the next several months, it spread to more than two dozen countries in North America, South America, Europe, and...

Brazil’s outbound numbers surged in 2018

The Brazilian study abroad market showed its strength again in 2018 with a third consecutive year of strong growth. The latest survey data from the Brazilian Educational and...

Brazil marks a second year of strong growth

There was a 23% increase in Brazilian outbound in 2017, with a record 302,000 students studying abroad that year...

Global MOOC enrolment jumped again last year

Student enrolment in MOOCs (Massive Open Online Courses) has been growing at an especially fast clip over the last few years and that pace barely slowed in 2016. The...

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied to where it...