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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Four types of “ROI content” every college website should have

The following is a guest post from Higher Education Marketing, a digital marketing agency based in Montreal, Canada. It was originally presented on the Higher Education Marketing blog and...

Destination marketing organisations adding new partnerships and resources for international student recruitment

The World Tourism Organization (UNWTO) points out that international travel has skyrocketed over the last 50 years or so. In the mid-1950s, there were 25 million international arrivals...

Online video marketing in 2015: Be everywhere

In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...

Five ways to fine-tune your marketing this year

As we turn the corner into the last months of 2015, it is a good time to look at the marketing strategies employed over the past year and...

Turning the tables on conventional thinking with anti-marketing

Imagine things from the point of view of a consumer. It’s not hard after all, as each of us, when we take off our marketing and recruitment hats...

Leading with the destination: A case study in location-based marketing

Spain’s Mediterranean city of Málaga has emerged as an important destination for international students in the country. In fact, some of its educational institutions have made the lure...

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