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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Lost in translation: the challenge of delivering web content in many languages

...advantage to be had from translating some or all of our website content into one or more languages? Would it make a difference with respect to search engine...

How paid advertising and inbound marketing strategies support K-12 schools

...you develop USPs that influence how you position yourself in paid ads and seep into all aspects of your inbound marketing. Embrace multi-channel marketing  A big part of...

University websites: How can we make them better for international student recruitment?

...Netherlands-based author, digital marketing specialist, and online marketing trainer specialising in the higher education sector. I know plenty of examples where an organisation got tired of their existing,...

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social media, content marketing,...

Survey finds increasing focus on online channels among higher education marketers

...of video content. Effectively using Google Analytics as a marketing tool to track user behaviour – and monitor key performance or conversion metrics – and then using those observations to...

Marketing strategies for language schools: Four ways to benefit from paid ads and inbound

...as a whole—not only paid data, [which] can bring powerful insights about marketing strategies.” Conclusion: Why developing marketing strategies for language schools is key Having strong data-driven marketing...

Turning the tables on conventional thinking with anti-marketing

...of new marketing approaches that some have grouped under the umbrella term “anti-marketing.” There are different ideas afoot as to what it really means but if you boil...

From prospects to enrolments: direct marketing in international recruitment

...segment your list. Segmenting lists is a key aspect of direct marketing to students because it helps to make the marketing offer more specific, and more tailored to...

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