Africa

icefmonitor-2014-in-review2014 in review: The year’s most popular items from ICEF Monitor

We are closing out 2014 by carrying on a tradition that we began in 2013: a review of our must-read posts from the past year....

market-snapshot-angolaMarket Snapshot: Angola

Perched along the southwest coast of Africa, Angola is a country that had conjured up images of a decades-long civil war, and a nation struggling...

trends-in-social-media-platformsFacebook is still top social network but other platforms are growing faster

What’s the most popular social network in the world? Facebook – still Facebook. But GlobalWebIndex’s most recent tracking study (for Q3 2014) on social networking...

Game on! Consumer empowerment and gamification in international recruitment marketing

Over the last decade, the landscape of brand marketing has changed, in a way that is similar to the way a housing market moves from...

Online or offline, the travel sector blurs all the lines

Here at ICEF Monitor, we like to keep an eye on broader travel and migration patterns as both can sometimes be important directional indicators for...

Five for Friday

For this instalment in our occasional “Five for Friday” column, we have gathered below some of the more eye-catching and varied items that we’ve been...

Four predictions for digital marketing in 2015

With 2015 almost upon us, it is high time that we turned our minds to predicting how digital marketing will continue to take shape in...

Eighth annual Agent Barometer survey gathers insights from 104 countries

The results from the 2014 installment of the ICEF i-graduate Agent Barometer – the most comprehensive survey of education agents regarding their perspectives on the...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

The substitution effect of transnational education on international student mobility

The Observatory on Borderless Higher Education (OBHE) recently published a paper entitled, Transnational education vs international student mobility: Substitutes or distinct markets? It presents preliminary...

Market Snapshot: Egypt

The North African nation of Egypt has experienced extreme turbulence in recent years, with mass protest, a coup d’etat, and economic turmoil. With 60% of...

Remodeling MOOCs in 2014

Since the first wave of Massive Open Online Courses (MOOCs) around 2012, hypotheses about their impact have abounded, and have changed over time. So too...

International student mobility and the Ebola outbreak

The Ebola outbreak began in Guinea in March this year and in the months following it spread to three other countries: Liberia, Sierra Leone, and...

Women increasingly outpacing men’s higher education participation in many world markets

It used to be that men were overrepresented in higher education, but that trend has been changing for several years now. In the 1990s, in...

New report forecasts postgraduate mobility trends through 2024

The British Council has just released a report – Postgraduate student mobility trends to 2024 – that forecasts the contributions of 23 source markets to...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate...

Morocco facing a major rebuild of education systems

Morocco is currently one of the largest source countries for outbound student mobility in Africa. UNESCO estimates that 44,161 Moroccan students studied abroad in 2012...

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