Market intelligence for international student recruitment from ICEF

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 Social channels a major factor in Chinese research for study abroad

Social channels a major factor in Chinese research for study abroad

“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...

 Study finds growing use of agents among US universities

Study finds growing use of agents among US universities

New research finds the pace of international student recruitment agency adoption by US universities has increased since 2013 – the year in which NACAC (the National Association for...

 When it comes to marketing and recruitment, start with relationships

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

 New survey reinforces career goals a primary motivation for study abroad

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of higher education models,...

 Can you spot the difference? The search for a distinct education brand

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and then a whole...

Coming to America: The need for greater diversification in international enrolment

While its overall share of internationally mobile students has slipped over the last 15 years or so, the US remains – by far – the world’s leading study...

Growing demand for vocational training in Vietnam

The Vietnamese economy has recorded strong growth for more than two decades, and, among Asian economies, only China has grown faster since 2000. But the alarm bells have...

Brexit could discourage international students from choosing UK

Two new studies are adding some heft to earlier speculation that a UK exit from the EU – or “Brexit” – could make Britain a less attractive study...

EU vote harmonises and eases visa rules for non-EU students

The European Parliament has adopted new regulations designed to make study and research in the European Union more attractive for those coming from outside the EU. Members of...

Brazil: research highlights shift to affordable destinations and career-oriented studies

Earlier this month, BELTA – the Brazilian Educational and Language Travel Association – presented new research on 2015 trends in the Brazilian market for study abroad. The research...

Australia releases 10-year blueprint for expansion of its international education sector

Australia took a bold step this week with the release of the country’s first comprehensive national strategy for international education. The National Strategy for International Education 2025 is...

Chile continues to push for improved English proficiency

Demand for English Language Teaching (ELT) in Chile is strong, largely driven by the need for English-speaking professionals, academics, and technicians to staff its increasingly internationalised industries. Chile...

Stand out from the competition by sharpening your brand identity

As the international education industry continues to expand and mature worldwide, one of its distinguishing characteristics is increased, even intensified, competition. Competition from a growing field of schools...

America and Japan reporting big gains in Vietnamese enrolment

Vietnam currently boasts one of Asia’s strongest economies, with an estimated 6.7% GDP growth in 2015 and an impressive average annual growth rate of 5.5% since 1990. The...

Brexit could discourage European students from studying in UK

Britain is steaming toward a 23 June referendum on the UK’s membership in the European Union. The question is simple and clearly framed – “Should the United Kingdom...