Social media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...
Market intelligence for international student recruitment from ICEF
Subscribe for freeSocial media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...
More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...
This article is adapted and reprinted with permission from the 2016 edition of ICEF Insights magazine. The complete issue is available to download now. Language travel remains a...
The OECD’s annual Education at a Glance report is a handy reference for a wide range of education metrics across the Organisation for Economic Co-operation and Development’s 35...
Without a doubt, China is the world’s number one source of international students. Asia has driven much of the dramatic growth in international student mobility over the past...
The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...
Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...
If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...
When over 50,000 people gathered in London earlier this month, it could only mean one thing: the World Travel Market (WTM) had arrived. This massive event brings the...
Until last Wednesday, US-based learning platforms have led the development of MOOCs (Massive Open Online Courses). Together, those platforms, including Coursera, edX, and Udacity, serve an estimated 3...
Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of Internet traffic claimed...
If I’m a student considering studying abroad, there are a few things that I’m likely thinking about and a lot of this thinking is happening while I’m on...
These days, we can’t seem to stress enough the importance of having a mobile strategy in place for student, prospect, and alumni engagement. The 2012 E-Recruiting Practices Report...
Forrester Research tells us that 97% of Millenials own a cell phone and 58% have a smartphone. Perhaps it is no surprise then that mobile is becoming an...
Now that you have a handle on the web, do you ever feel like mobile is the next big learning curve you will need to climb up to...
Tnooz is an interesting travel technology site providing news and analysis in the tourism and hospitality space. In a recent guest post on the site, Jens Thraenhart, president...
Mashable reports on the dramatic growth in smartphone usage among the 18-24-year-old demographic and on a corresponding interest in mobile technology among education marketers. There are some great...
The following feature is excerpted from the 2021 edition of ICEF Insights magazine and is reprinted here with permission. The entire issue of the magazine is available to...
Four out of five respondents to a late-2021 survey of education agents believe that the factors influencing student decision making for study abroad have changed because of the...
A new mystery shopping study offers some important findings for recruitment marketers with respect to managing and converting enquiries from prospective students. Conducted earlier this year by UniQuest...
