Market intelligence for international student recruitment from ICEF

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Search results for: "mobile"

Where the students are: Mobile, messaging, and apps

Social media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

Anytime, anywhere: How online and mobile technologies are transforming language learning

This article is adapted and reprinted with permission from the 2016 edition of ICEF Insights magazine. The complete issue is available to download now. Language travel remains a...

OECD report highlights internationally mobile students in advanced higher education

The OECD’s annual Education at a Glance report is a handy reference for a wide range of education metrics across the Organisation for Economic Co-operation and Development’s 35...

Making sense of China’s social and mobile web

Without a doubt, China is the world’s number one source of international students. Asia has driven much of the dramatic growth in international student mobility over the past...

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

Marketers will focus on mobile more than ever before in 2014

If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...

Mobile, video and peer-to-peer at the heart of the latest travel trends, with Asia in focus

When over 50,000 people gathered in London earlier this month, it could only mean one thing: the World Travel Market (WTM) had arrived. This massive event brings the...

20,000 students in the first 24 hours: UK enters MOOC space with social, mobile FutureLearn

Until last Wednesday, US-based learning platforms have led the development of MOOCs (Massive Open Online Courses). Together, those platforms, including Coursera, edX, and Udacity, serve an estimated 3...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of Internet traffic claimed...

Tracking the increasing use of mobile apps in education and recruitment

If I’m a student considering studying abroad, there are a few things that I’m likely thinking about and a lot of this thinking is happening while I’m on...

52% of student prospects view educator websites on mobile devices

These days, we can’t seem to stress enough the importance of having a mobile strategy in place for student, prospect, and alumni engagement. The 2012 E-Recruiting Practices Report...

Students are mobile, are you?

Forrester Research tells us that 97% of Millenials own a cell phone and 58% have a smartphone. Perhaps it is no surprise then that mobile is becoming an...

There’s no mobile web, there’s only content

Now that you have a handle on the web, do you ever feel like mobile is the next big learning curve you will need to climb up to...

Mobile and social media key to reaching Chinese consumers

Tnooz is an interesting travel technology site providing news and analysis in the tourism and hospitality space. In a recent guest post on the site, Jens Thraenhart, president...

Will that be a mobile app or a mobile website?

Mashable reports on the dramatic growth in smartphone usage among the 18-24-year-old demographic and on a corresponding interest in mobile technology among education marketers. There are some great...

Could digital nomads be an important growth segment for student travel?

Digital nomads are online workers that are “location independent”. They can, and do, work from anywhere. They lead “asset-light” lives and are invested in experiences rather than things....

Demand for online learning and alternative credentials surges during COVID-19

The societal and economic disruption caused by COVID-19 is accelerating a movement towards online education, skills-based training, and affordable credentials that take weeks or months to achieve rather...

New study benchmarks global student group travel market

Millions of students go abroad for short-term group programmes to other countries every year, but there has historically been little quantitative study of this major category of study...