ICEF Podcast: Are you using the right digital channels to reach international students?

Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some of the latest developments in our sector, including the latest enrolment trends for Ireland and the expansion of TNE programming in India.

Our hosts are then joined by Nicolas Chu, CEO & Founder of Sinorbis, and Jennifer Parsons, Executive Director of Partnerships with UniQuest, for a featured discussion on how we can harness the power of people, process, and platforms in order to better engage with prospective students.

The context for this discussion is that international student recruitment has entered a new phase, one marked by changing student preferences and also by much more intense competition. The result is a widening gap between student expectations and institutional performance, especially in terms of responsiveness to student enquiries and the channels that institutions and schools use to engage prospective students.

As recruitment professionals, we must now consider even more carefully than ever: how can we best meet students where they are, with timely responses on the channels they prefer?

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• "ICEF Podcast: Students are switching to AI for search. Are you ready?"
• "Survey highlights a growing 'engagement gap' between international student expectations and institutional response"