ICEF Podcast: Students are switching to AI for search. Are you ready?

Listen in as ICEF’s Craig Riggs and Martijn van de Veen recap some of the latest developments in our sector, including the latest enrolment trends for Canada and Spain's growing popularity as a study destination.

Our hosts are then joined by Tim O'Brien – Senior Vice President of New Partner Development with INTO University Partnerships – and Education marketing coach and author Guus Goorts for a featured discussion on how AI-based search is affecting international student recruitment.

Today’s students are moving away from scrolling through pages of search results and are instead heading straight to generative AI for answers. Tools like ChatGPT and Gemini are no longer just homework helpers, they are becoming early stage advisors for a new generation of prospective international students.

You can listen right now in the player below, and we encourage you to subscribe via your favourite podcast app in order to receive future episodes automatically.

For additional background, please see:

• "AI is changing how students search: What it means for marketing and recruitment"
• "The ChatGPT Generation: How AI Is quietly rewriting the global student search experience"
• "ICEF Podcast: Stop losing applicants: How qualification recognition drives seamless international enrolment"