Market intelligence for international student recruitment from ICEF

Recruiting in Ghana

Sub-Saharan Africa has become an increasingly important region for international student recruitment, and is home to a number of significant sending markets, notably Nigeria and Kenya. And now we can add Ghana to that list as well as another important emerging African market that is increasingly on the radar of international student recruiters. As is the case for students in other Sub-Saharan countries, Ghanaian students have historically chosen to study in the US or the UK. But as we hear in today’s feature interview, the market is now shifting and students are more actively looking at options in a wider range of study destinations. Michael Aidoo is the CEO and executive director of the Accra-based agency CELC International. In our first interview segment below, he notes an increasing interest in study in Europe – a trend which is enabled in part by an underlying strengthening of foreign language training in Ghana. At the same time, other destinations countries, including the UAE and Australia, have expanded their recruitment activities in-market. In our next interview segment below, Mr Aidoo highlights the role of the country’s burgeoning oil and gas industry as a factor in the growing demand for study abroad. As more multinational companies expand their footprint in the country, a growing number of those corporations are offering scholarships for Ghanaian students to pursue higher education abroad. Additional scholarship support is available from the national government, including the Ghana Education Trust Fund (the GET Fund) as well as through programmes offered by foreign governments, including Russia, China, and Germany. For educators approaching the Ghanaian market for the first time, or perhaps expanding their recruiting efforts in the country, Mr Aidoo advises careful study of the market first, to establish a presence in the country, and to partner with carefully selected local agents. “In Ghana, you have to be a registered agency. You must register with the Ghana Education Service,” says Mr Aidoo. “Not only that, you should be a registered company in Ghana. That is the most important thing.” For additional background, please see:

Most Recent

  • The impact of immigration settings, affordability, and job opportunities on international students’ study abroad decisions Read More
  • Hong Kong needs to build more student housing Read More
  • ChatGPT for international education marketing: What is “Prompt Engineering?” Read More

Most Popular

  • Canada’s foreign enrolment grew by more than 30% in 2022 Read More
  • Measuring cost of study and cost of living across study destinations Read More
  • Recruiting in the Emirates: Big goals, world-class education, and new scholarships Read More

Because you found this article interesting

Hong Kong needs to build more student housing In his October 2023 address, Hong Kong Chief Executive John Lee set out some ambitious goals for the...
Read more
Canadian immigration minister releases official cap figures and targets for 2024 In many respects, the implementation of Canada’s newly established cap on international student enrolment has been shrouded in...
Read more
Australia: Record-high foreign enrolment but tighter immigration settings now taking hold The Australian government has further increased its scrutiny of international student applicants in an effort to ensure incoming...
Read more
Business school survey again signals declining non-EU enrolment in UK The most recent survey from the Chartered Association of Business Schools in the UK reveals that, “International student...
Read more
US study visa refusals reached record levels in 2023 More than a third of prospective international students applying to study in the US last year were turned...
Read more
Canada: More provincial cap numbers announced; IRCC moves up end date for post-graduate work for partnership programmes Since the Canadian government’s announcement in January that it would be capping the number of new study permits...
Read more
Canada: Ontario’s cap implementation plan allocates nearly all study permit applications to public colleges and universities On 26 February 2024, the Government of Ontario – Canada’s most-populous province and host to just over half of...
Read more
New Zealand’s international enrolment continued to recover in 2023 New Zealand’s international education sector welcomed significantly more students in 2023 than in 2022, according to data released...
Read more
What are you looking for?
Quick Links