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content-marketing-strategySecrets to a successful content marketing strategy

“The goal of a successful content marketing strategy is to have a disproportionate share of the conversation going on in your industry.” This was an...

humour-in-international-student-recruitmentIs that funny? Using humour in international recruitment marketing

We could have spent April 1 – otherwise known as April Fools’ Day in many parts of the world – trying to convince you that...

enhancing-student-servicesEnhancing the student experience with essential student services

Currently over 4.3 million students study at post-secondary institutions outside their home country. Whether you are a community college in Canada, a boarding school in...

Global demand for STEM training a growing factor in overall enrolment trends

In its 2013 Open Doors Report, the Institute of International Education (IIE) notes that more than 40% of the 819,644 international students in the US...

New data on international schools suggests continued strong growth

New data indicates that the global English-medium international schools market is predicted to see significant growth in 2014 and into the foreseeable future. The latest...

Is employer engagement in education the next source of competitive advantage?

We have seen a number of reports recently on the significant skills gaps in labour markets around the world, and on correspondingly high levels of...

Ambitious Israeli students look to top institutions abroad

In 2012 the OECD named Israel the second most educated country in the world, which suggests that it is home to prospective international students of...

Test everything: the business case for A/B testing online

Khan Academy had a question. The non-profit had recently introduced a “sneak peek” feature into some of their online lessons. The feature was meant to...

Explosive growth of social video opens new channel for student recruiters

You’re active on social media and the proud owner of more than a few YouTube videos, but have you begun to explore social video yet?...

Beyond forecasting: how to use scenario planning to map the future

The following is a guest post by Woody Wade from Wade & Co, a management consultancy specialising in future scenario planning.   More and more,...

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build...

Summing up international student mobility in 2014

University World News published a special issue on international student mobility last week and it got us thinking about what we really know about global...

Money talks: major private investments in education reflect expectations for further growth ahead

Private equity firms – private-sector companies that provide capital in exchange for equity ownership – have continued to make significant investments in education over the...

A closer look at the international au pair landscape

The international au pair sector offers a rare combination of paid employment, provided lodging, as well as foreign language and cultural immersion. Today, ICEF Monitor...

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of...

Global language survey links English proficiency to economic and social development

Countries with higher levels of English-language skills also have stronger economies, and their citizens enjoy higher per capita income levels and a higher quality of...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these,...

Who moved my rankings? Changes in the SEO market

The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace...

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