Market intelligence for international student recruitment from ICEF

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 What do Turkish students look for when studying abroad?

What do Turkish students look for when studying abroad?

Turkey has long been known as a strong market, with one of the fastest growing economies in Europe, links with both Europe and Asia, and a large, young...

 Interest in study abroad picking up again in Japan

Interest in study abroad picking up again in Japan

Even as the country continues its efforts towards its ambitious Global 30 programme – an effort to bring 300,000 international students to Japan by 2020 – there are...

 How much influence does accommodation have on student recruitment?

How much influence does accommodation have on student recruitment?

The variety and quality of accommodations educational institutions offer are presumed to factor into the mix of reasons why prospective students select certain schools. Is this true? And...

 Reports indicate a significant drop in the average age of Chinese students abroad

Reports indicate a significant drop in the average age of Chinese students abroad

Concerns over fierce competition in national college entrance exams, the prestige of an overseas education, and increasing financial means are continuing to fuel demand for study abroad in...

 Reaching prospects by email and boosting open rates

Reaching prospects by email and boosting open rates

So many communication channels these days, so little time (and attention!) to go around. But while much of the focus of late is on social media, content marketing,...

South Korean student mobility takes a dip

South Korea has traditionally been one of the world’s most robust sending markets, surpassed in numbers of students abroad only by China and India, but recent information suggests...

Have we reached an inflection point for mobile marketing in student recruitment?

Mobile marketing is hardly a new idea. Indeed, considerable ink has been spilled in the general press and otherwise as to the rising share of Internet traffic claimed...

Jordan works on aligning education with its economy

As Jordanian society braces itself to absorb a massive youth surge in its population, Jordanian government institutions, businesses, and individuals are realising that their education system must make...

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications) into the language...

Generation Y students, customisation, and the growing importance of data science

The generation that universities and colleges across the world rely most on for enrolments is Generation Y, also known as “millennials.” Roughly between the ages of 18 and...

Mexico’s higher education sector eyeing expansion

Recently, Mexico and the United States announced new education links and agreed that improved student mobility in both directions could produce strong long term benefits for both countries....

Well-designed internships look like the new competitive advantage

Around the world, several interconnected trends suggest there is a troubling gap between the profile of college and university graduates looking for work and the actual requirements of...

New educational technology and customised education

Education technology is in the midst of an historic shift toward a less centralised, more learner-directed model. The trends relating to this are rapid and overlapping, but are...

Pakistan boosts education funding but students still anxious about the future

Last May’s election in Pakistan was an historic event, marking not only a transition to a new government led by Nawaz Sharif’s Pakistan Muslim League (PML-N) but also...

New data shows value of education rises during economic crisis

The employment gap between young people who left high school early and those who completed post-secondary education has continued to widen during the global economic crisis. New data...