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Market intelligence for international student recruitment from ICEF

study abroad Page 19 of 125

Where are you? The importance of location in international recruiting

Where are you? The importance of location in international recruiting

“Location, location, location” is one of the most famous idioms among realtors because it underlines the great extent to which a property’s desirability is tied to where it...

Educators quick to respond to Brexit vote

Educators quick to respond to Brexit vote

In a move that surprised observers around the world, rocked currency rates and stock exchanges, and ran against the projections of most recent polls, UK voters opted for...

Going deep: The power of a niche strategy

Going deep: The power of a niche strategy

The more competitive and mature an industry is, the more creative and thoughtful its players must be in their strategies to maintain or grow market share. We are...

Mapping international pathway programmes in the US

Mapping international pathway programmes in the US

Pathway programmes are gathering steam in English-speaking destination markets, and are often offered in collaboration with specialised pathway providers. For participating institutions, the pathway model represents a further...

Ghana emerging as an important sending market in Sub-Saharan Africa

Ghana emerging as an important sending market in Sub-Saharan Africa

Sub-Saharan Africa has become an increasingly important region for international student recruitment, and is home to a number of significant emerging markets, notably Nigeria and Kenya. The region...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent NAFSA conference in...

Indian outbound to key destinations up 18% in 2015

The number of Indian students going abroad to study grew by just under 18% last year, marking a second year of strong growth in outbound numbers. 2015 was...

Study finds growing use of agents among US universities

New research finds the pace of international student recruitment agency adoption by US universities has increased since 2013 – the year in which NACAC (the National Association for...

When it comes to marketing and recruitment, start with relationships

This article is adapted and reprinted with permission from Beyond the Horizon: The Near Future of International Education. Launched at the 2016 NAFSA conference in Denver, Beyond the...

New survey reinforces career goals a primary motivation for study abroad

A new Hobsons report, Creating a Sustainable International Education Sector: A Manifesto for Intelligence-Led Marketing and Recruitment of International Students, examines international students’ perceptions of higher education models,...

China shows greatest improvement in global ranking of higher education systems

The latest global ranking of national higher education systems reveals that China is quickly gaining ground on the US and Europe, and, by some measures, has already surpassed...

Can you spot the difference? The search for a distinct education brand

Many institutions are giving greater attention – and budget – to branding these days. Consultants are brought in, new logos and taglines are fashioned, and then a whole...

Coming to America: The need for greater diversification in international enrolment

While its overall share of internationally mobile students has slipped over the last 15 years or so, the US remains – by far – the world’s leading study...

Latest language travel data points to slowing growth in 2015

This time last year, the general impression in language travel was that some important market shifts were afoot. The UK was losing market share and seeing some weakening...

Brexit could discourage international students from choosing UK

Two new studies are adding some heft to earlier speculation that a UK exit from the EU – or “Brexit” – could make Britain a less attractive study...

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