The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...
The Japanese government, over the past couple of years, has been directing panels of education experts to consider reforms that would help Japanese students prepare for and compete...
The most populous nation in Africa, Nigeria is being touted by some as the next big education market. The combination of a rapidly growing population and burgeoning middle...
The UK is beginning the year with unwelcome news in the higher education sector. First, the Office of Qualifications and Examinations Regulation in the UK (Ofqual), has issued...
Countries with higher levels of English-language skills also have stronger economies, and their citizens enjoy higher per capita income levels and a higher quality of life. These are...
Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...
The following is a guest post from Internet Advantage, an online marketing consultancy. Education, especially international education, was one of the first industries to embrace online marketing, doing...
South Korea has been lauded for having an education system that helped transform the country and rapidly grow its economy over the past 60 years. Today, its high-performing...
If the last couple of years witnessed the word “mobile” shoot up the ranks of marketing buzzwords, 2014 is the year every internationally oriented education institution will place...
The rise in intra-region mobility – that is, the increasing incidence of international students leaving their home country to study in a neighbouring country within their home region...
The Canadian government unveiled its new International Education Strategy this week and it is ambitious. Canada aims to nearly double the number of international students it attracts with...
When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened up the door...
Recently, we sat down with Sara Abdulla from Al Mawred Education Services based in Bahrain to pick up a few tips on how to appeal to Bahraini students....
As the polar vortex rips through North America, we thought to ourselves, “What could be more appropriate than a market report on sunny Cyprus?” And with that, we...
We covered a wide range of markets, subjects, and issues in international education – and international student recruitment in particular – over the course of 2013. And now,...
As international educators and recruiters, we often give a great deal of attention to the importance of streamlining application procedures and of providing appropriate supports for students throughout...
