Market intelligence for international student recruitment from ICEF

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Checking in on China market trends

Checking in on China market trends

China remains the world’s leading outbound education market for international students. But what trends are shaping the market today and for the foreseeable future? To answer this question,...

Mature students emerging as an increasingly important market segment

Mature students emerging as an increasingly important market segment

The term “mature student” describes a category of learners who undertake a programme of study later in life than those who – typically at 18 or 19 years...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

Public and private sector investment aims to increase higher education participation in Brazil

Public and private sector investment aims to increase higher education participation in Brazil

A rapidly developing economy with seven million higher education students, Brazil offers a mix of both public and private universities. However, limited access to the country’s public institutions...

Canada’s international student enrolment up 94% over past decade

Canada’s international student enrolment up 94% over past decade

A new national study on the state of international education in Canada reaffirms the country’s strengthened position as an international study destination. More than 265,000 international students were...

A closer look at US enrolment growth

On first bounce, when we look at the 2013 Open Doors enrolment data for international students studying in the US, one fact leaps out: China is sending huge...

Key ingredients to ensuring sustainable growth in Australia’s language sector

Today’s exclusive video interview is with Sue Blundell, CEO of English Australia (EA). EA is the national peak body for the English language sector of international education in...

South Africa an important regional hub for international students

Known worldwide as the Rainbow Nation, South Africa is emerging as an important regional hub for international students. However, domestic demand for university education – coupled with financial...

Are we already entering a post-MOOC era?

The introduction of MOOCs (Massive Open Online Courses) a couple of years ago prompted a heady mixture of excitement, panic, and scepticism. MOOCs simultaneously promised: To open up...

Seventh annual Agent Barometer provides agents’ view of marketplace

The results are in from the seventh annual edition of the ICEF i-graduate Agent Barometer, a comprehensive survey that delivers insight into the profile of education agents, as...

Integrating digital technologies at the K-12 level

At ICEF Monitor we have written extensively over the past couple of years on how higher education is changing to reflect the reality of the increasingly Internet-and-technology-driven globalised...

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the new online channels...

New report highlights changing face of the world’s freshman class; calls for expansion of higher education

More than 23 million students across the OECD and G20 countries will begin their university studies this year. This reflects a dramatic increase in university entry rates across...

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among your current students....

Send your recruiting team back to business school

Strategy classes are a staple for students in most business schools. Couldn’t universities – or all recruiters for that matter – take the brainpower and knowledge of their...

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