Market intelligence for international student recruitment from ICEF

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 Let them talk: The power of student reviews

Let them talk: The power of student reviews

Prospective students are highly influenced by online peer reviews of schools and destinations. The availability of candid student...

 New survey findings on digital channels for college search

New survey findings on digital channels for college search

A new survey of US high school students has some interesting insights into how students use digital channels, including social media, to discover, learn about, and engage with...

 How will online school selection services affect education agents?

How will online school selection services affect education agents?

At ICEF Monitor, we have written before about how educators can power their recruitment and programming strategies via the astute collection, management, and analysis of data on the...

 Generation Y poised to bring permanent change

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s general technological literacy...

 Intense competition places new emphasis on branding

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica Group whitepaper, “Classifying...

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for...

88 ways to recruit international students

As colleges and universities look to increase their international student enrolment and differentiate amongst global student audiences, focusing on value-added recruitment and orientation solutions that bring marketing to...

New ways of marketing education with Twitter, Google+, and online reviews

For some, using today’s hottest social media tools like Twitter and Google+ comes as second nature. Take University of New Hampshire, for example, whose staggering array of social...