online marketing

The opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform...

Internet trends report highlights online learning and visual marketing

Every year, one of the world’s leading digital researchers and venture capitalists, Mary Meeker, releases a massive slide presentation detailing global Internet trends. All 333...

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in...

In the sharing marketplace, video is king

Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or...

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when...

Emotion-based branding strategy connects feelings to actions

The way prospective students feel about a school or destination is often more important than how they think about it...

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

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