Market intelligence for international student recruitment from ICEF

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 Using Google Ads for international recruitment: Measuring results with key indicators

Using Google Ads for international recruitment: Measuring results with key indicators

The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...

 The opportunity of student comments on Instagram

The opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...

 Internet trends report highlights online learning and visual marketing

Internet trends report highlights online learning and visual marketing

Major Internet report includes both general trends and research specifically relevant to educators and education marketers...

 Five ways to freshen up your online marketing

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...

 In the sharing marketplace, video is king

In the sharing marketplace, video is king

Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or even country they...

How and when international students use school websites and social media in planning for study abroad

More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...

Emotion-based branding strategy connects feelings to actions

The way prospective students feel about a school or destination is often more important than how they think about it...

The new rules of digital marketing

Both agents and educators have reported a steady increase over the past three years in the number of students recruited via...

3 ways to give your recruitment marketing a boost

With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...

Survey: Student recruitment the main driver for institutional web strategy

A survey of nearly 400 higher education marketing professionals provides an interesting window into web...

Is your email mobile enough?

More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...

The business case for translating your website

Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...

The millennial shift to simple, authentic, and inspiring

Youth research firm Voxburner is out this month with its annual Youth Trends Report...

Is fear of unqualified leads holding back your school website?

The following is a guest post from Crystal Marketing, a digital marketing agency with offices in Singapore and the Netherlands. An earlier version was originally published on LinkedIn....

Institutional websites remain a key element of online recruiting

Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and select overseas study...