Market intelligence for international student recruitment from ICEF

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 Lost in translation: the challenge of delivering web content in many languages

Lost in translation: the challenge of delivering web content in many languages

Sooner or later every international recruiter has to address an important communications challenge: to what extent do you translate your website (or other online communications) into the language...

 Qatar: a regional market with the potential to surprise

Qatar: a regional market with the potential to surprise

The Middle East continues to show why it is becoming an increasing focus for student recruiters. While the UAE and Saudi Arabia often stand out as the most...

 Can you tell a good story?

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone to Take Action....

 Part 2: How to involve students’ parents in recruitment for study abroad

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be sending their children...

 Part 1: How to engage students’ parents during recruitment and study abroad

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students are concerned. Today’s...

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business – including educators and...

Using Twitter for student recruitment to maximum effect

Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note when we write...

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...

Part 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging. In...

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively to students in...

Generation Y poised to bring permanent change

Getting ahead of the curve and discerning the future direction of millennial, or Generation Y, trends is a task made exceedingly difficult by the group’s general technological literacy...

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and don’ts when it...

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to reach out to...

Incorporating experiential marketing in international recruitment

If you thought marketing to students was already intensely multifaceted, you’ve got more to consider: some observers are pointing to “experiential marketing” as an area of innovation in...