The following guest post is an advance excerpt from the forthcoming book “Successful student recruitment with Google Ads”. The author, Guus Goorts, is a digital marketing specialist based...
With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...
Major Internet report includes both general trends and research specifically relevant to educators and education marketers...
Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...
Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or even country they...
More than three-quarters (77%) of international students responding to 2019 QS’s International Student Survey said that the most useful source of information for them when researching an institution...
The way prospective students feel about a school or destination is often more important than how they think about it...
With so many student recruitment channels in play these days, it can be a challenge to keep up with best practice in all areas...
A survey of nearly 400 higher education marketing professionals provides an interesting window into web...
More than half of all emails are now opened on mobile devices. Mobile’s share of email opens has roughly...
Only about one in four Internet users worldwide are native English speakers. There has been considerable growth...
Mary Meeker’s annual report tracks growth in Internet usage in the world’s two largest markets: China and India...
Youth research firm Voxburner is out this month with its annual Youth Trends Report...
The following is a guest post from Guus Goorts, an online marketer specialised in higher education marketing. It has been adapted and expanded for publication here. If universities...
Over the last two or three years, we have come to understand more of how prospective students use different online channels to seek out and select overseas study...
