marketing study abroad to parents

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 –...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate...

New surveys compare relative costs of study abroad and parents’ perception of educational quality

The global investment bank HSBC continues to produce interesting research on global study destinations. This year the bank released two reports that aim to compare...

10 websites in China your admissions department should know

The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), and Jiangyinan Zhai, a graduate student of integrated...

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for...

When it comes to university rankings, what really counts?

We all pay attention to university rankings. For students and parents, they can be an important guide in choosing a university. For institutions, policy makers,...

The art of listening: Better results start with understanding your customer

Listen more than you talk and use the insights you gain into your customer’s needs and decision-making processes to close more sales. This is a...

Making sense of China’s social and mobile web

Without a doubt, China is the world’s number one source of international students. Asia has driven much of the dramatic growth in international student mobility...

Study provides new insights on the role of agents in Canadian education

A fascinating study on the use of educational agents in Canada has been released by the Council of Ministers of Education of Canada (CMEC). The...

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