marketing study abroad to parents

US educators, student leaders, and governments combine forces to improve campus safety

It is well established that safety is a key concern for both international students and parents and an issue that weighs heavily in the choice...

Everybody’s doing it: social proof and recruitment marketing

The Wall Street Journal tells the story of a peer-reviewed study that measured the impact of different messages designed to convince residents of one Californian...

Millennial international students rely on digital channels and networks

A new report from World Education Services (WES) highlights the ways in which international Millennials – international students between the ages of 17 and 36 –...

Part 2: Keyword research: Building your toolkit

Editor’s note: Today’s post is the second in a two-part series on keyword research. Part 1 focuses on a topic mapping and brainstorming process designed...

Part 1: Keyword research: Matching intent with results

Editor’s note: We begin a two-part series on keyword research today. The following post focuses on a topic mapping and brainstorming process designed to generate...

New surveys compare relative costs of study abroad and parents’ perception of educational quality

The global investment bank HSBC continues to produce interesting research on global study destinations. This year the bank released two reports that aim to compare...

10 websites in China your admissions department should know

The following is a guest post by Michael Waxman-Lenz, CEO and co-founder of International Education Advantage (Intead), and Jiangyinan Zhai, a graduate student of integrated...

Search trends playing an increasing role in international education marketing

Google continues to produce fascinating research on education-related search, and the growing body of data and analysis in the area is yielding important insights for...

When it comes to university rankings, what really counts?

We all pay attention to university rankings. For students and parents, they can be an important guide in choosing a university. For institutions, policy makers,...

The art of listening: Better results start with understanding your customer

Listen more than you talk and use the insights you gain into your customer’s needs and decision-making processes to close more sales. This is a...

Current page:«1234567891011»

Featured Posts

Popular

Recent