Market intelligence for international student recruitment from ICEF

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 Recruiting in Colombia

Recruiting in Colombia

Editor’s note: We are updating our video channels and the videos linked below are temporarily unavailable. “Colombian students are starting to travel overseas more and more,” begins Viajes...

 When it comes to rankings, students really want to know about employment

When it comes to rankings, students really want to know about employment

In the 2015/16 QS World University Rankings announced earlier this month, American universities command ten of the top 20 places compared to five British universities, two Singaporean universities,...

 Lessons from Silicon Valley: Growth hacking and international recruitment

Lessons from Silicon Valley: Growth hacking and international recruitment

Do you need a growth hacker on your marketing and recruitment team? Growth hacking is an idea – and perhaps as much a new perspective on marketing as...

 Marketing and recruitment for online high school programmes

Marketing and recruitment for online high school programmes

We continue our From the Field series today with a feature video interview with David Hooser, president of US-based Franklin Virtual High School (FVHS). The range and breadth...

 Building a winning brand through customer experience design

Building a winning brand through customer experience design

This is the age of the empowered consumer. The Internet – that great leveller of playing fields – makes it possible for each of us to get detailed...

K-12 international school enrolment surpasses four million worldwide

We are pleased to present the following guest post from Anne Keeling, who handles media relations and marketing for The International School Consultancy (ISC), a marketing intelligence and...

Recruiting in Thailand

We continue our From the Field series today with a feature video interview with Linly Phunpruch and Keith Hardy, co-directors of the education agency IEO Study Abroad in...

Vietnam’s cash economy and study abroad

We continue our From the Field series today with a feature video interview with Quynh Nhu Vu, the Vice-Director and Co-Founder of the Phuong Anh International Education Consultancy...

Global parents’ survey: three quarters would consider university abroad

A newly released survey of 5,550 parents in 16 countries around the world finds that most – 77% – would consider sending their child abroad for either undergraduate...

UK students more interested in study abroad

The number of British students studying abroad is growing, and it looks like that will continue, with a new British Council survey showing that just over a third...

Using social media to reach students in the Middle East and North Africa

Roughly four in ten international students say that social media influenced their decision to study abroad. Around half read comments about institutions they were interested in on institutional...

Kazakhstan economy driving both reforms and demand for higher education

Following several years of strong economic growth and educational reforms, Kazakhstan is a country with burgeoning demand for study abroad and for programmes geared to its labour market...

Start with great content: Building trust and engagement through content marketing

The best content marketing constitutes a wonderful way of reaching and building relationships among consumers. But there is the potential of misusing it by breaking the very trust...

Always on: Marketing to today’s connected youth

At the recent YMS (Youth Marketing Strategy) Conference in London, Derren Sequeira from Facebook UK presented findings from a new Facebook study, Coming of Age on Screens. The...

New study highlights global language travel trends and the role of agents

Two million people travel abroad every year with the primary purpose of learning a foreign language. About two-thirds study English and those enrolments are heavily concentrated in the...