Market intelligence for international student recruitment from ICEF

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Top trends in strategy and pricing for educational travel providers

Top trends in strategy and pricing for educational travel providers

Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak, founder and CEO...

Market snapshot: Turkey

Market snapshot: Turkey

Turkey is emerging as an increasingly attractive study destination and source of students. Because of its newly invigorated economy, its young population, its strategic geographic location, and its...

Part 1: Videos that work: How effective is your promotional video?

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...

Malta on the rebound, language student arrivals up 18.2% over last year

Malta on the rebound, language student arrivals up 18.2% over last year

The National Statistics Office (NSO) of Malta has announced that the number of international students at English language schools reached 81,911 in 2012, an 18.2% increase over 2011....

From prospects to enrolments: direct marketing in international recruitment

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively to students in...

Demand for Spanish instruction escalating, higher ed still facing challenges

Spain has long been a popular travel and study abroad destination. Of all the participating countries in Europe, Spain receives the largest number of students from the popular...

Canada allots CDN $65 million to boost its competitiveness as a study abroad destination

The Canadian government’s latest budget includes CDN $23 million dedicated to supporting its national international education strategy and CDN $42 million to improving visa processing for temporary residents...

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and don’ts when it...

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to reach out to...

International school enrolment on pace to reach $60 billion by 2022

As the international schools market continues its expansion, ICEF Monitor reviews some riveting statistics as well as the growth drivers behind the trend. International school enrolment by the...

Canada breaks 100,000-student ceiling for first time

Canada welcomed a record number of new international students in 2012. For the first time in history, the number of international students newly arrived at Canadian institutions during...

Small but mighty: Malta packs a punch in quality language education

Malta is a popular language learning destination, but it’s not just the sun and sea that attracts students. The island nation’s rigorous quality standards are a shining example...

Intense competition places new emphasis on branding

“Higher education is the most complex, expensive intangible most people will ever purchase, and the “purchase decision” is therefore powerfully influenced by brand reputation.” —Academica Group whitepaper, “Classifying...

Swiss agent survey reveals continued interest in European languages, dip in English

Sales in 2012 remained stable for most language travel agencies in Switzerland and the outlook is optimistic, with anticipated growth in 2013, according to the latest survey from...

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