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Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively...

US community colleges well placed to help build undergraduate enrolments

Nearly half of all US university students begin their studies at a community college, and for nearly 90,000 currently enrolled international students the path to...

$200 million in international scholarships makes Iraq a viable emerging market

While countries like Saudi Arabia and UAE are among the primary sending markets in the Middle East, the rebuilding nation of Iraq is a strong...

South Korea places ban on some pathway programmes

The South Korean Ministry of Education, Science and Technology (MEST) is in the midst of a legal battle against 12 study abroad agencies due to...

A field guide to international agent training courses

As more and more countries race to develop their knowledge economies, internationalise their education sectors, and encourage their young citizens to study abroad, the role...

Targeted student recruitment techniques in Pakistan

Yesterday at the ICEF Dubai Workshop, nearly 400 participants active in student recruitment in the Middle East, North Africa, and Southeast Asia gathered to network...

Measuring student and agent performance

Nearly 200 delegates from around the world attended the fourth annual conference of the American International Recruitment Council (AIRC) last month in Miami. The event...

Globalised economy continues to drive demand for foreign language proficiency

Virtually all of the most ambitious students in the world, at all levels – elementary, secondary, and tertiary – have one thing in common in...

Chinese students drawn to elite education brands

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.”...

Latest British Council research reveals market opportunities in Turkey, Italy, and Spain

“At the moment, 600,000 students come to the UK each year to learn English, and that contributes GBP 2 billion to the UK economy.” —...

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