Market intelligence for international student recruitment from ICEF

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Australia reverses three-year enrolment decline, commencements up sharply in 2013

Australia reverses three-year enrolment decline, commencements up sharply in 2013

New Australian government statistics show that, for the first time since 2009, there has been an overall increase in the country’s international student enrolment. There were 526,932 international...

New research shows that mobile and social media users are intensely engaged online

New research shows that mobile and social media users are intensely engaged online

The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...

Canada confirms new student visa regulations

Canada confirms new student visa regulations

Canada has just published revised regulations for its International Student Program (ISP), effectively concluding a process of consultation and regulatory reform that had unfolded over the past year....

Key policy issues afoot for US ESL providers

Key policy issues afoot for US ESL providers

In the US, as in all English-speaking destination countries, Intensive English Programmes (IEPs) are often the first point of entry for international students coming to study. They range...

UK monitoring agency Ofqual raises concerns about assessment standards

UK monitoring agency Ofqual raises concerns about assessment standards

The UK is beginning the year with unwelcome news in the higher education sector. First, the Office of Qualifications and Examinations Regulation in the UK (Ofqual), has issued...

Part 2: Mobile marketing for educators: Driving engagement and prospect conversion

Last week, we underscored the importance of mobile marketing (i.e., marketing that engages students on their phones – especially their smartphones), citing statistics like these, from the 2013...

High performance, high pressure in South Korea’s education system

South Korea has been lauded for having an education system that helped transform the country and rapidly grow its economy over the past 60 years. Today, its high-performing...

Big data, predictive modelling, and international student recruitment

Earlier this year, we began to consider how better management and analysis of large volumes of data could improve student services and recruitment. In the months since, the...

China announces plans to reform national college entrance exam

China’s Ministry of Education released plans this week to reform the gaokao – the national college entrance exam – over the balance of this decade. The gaokao is...

Converging factors fuel growth in Kenya’s higher education system

This year has marked a time of significant change for the higher education system in Kenya. Most notably, the Universities Act 2012 was signed into law in January,...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed in your logo....

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the new online channels...

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among your current students....

Student retention begins in, and sometimes before, the first week of class

For many educators, the memory of the last student intake and last orientation is never far away, especially with a new school year recently underway in many parts...

Strategies for improving student selection and retention

How much is the retention of international students tied to a school’s admission process for selecting them in the first place? At the September EAIE (European Association for...

Most Recent

  • UK’s stiffening compliance regime already having an impact on international student recruitment Read More
  • Search data highlights surge in student interest in Asian and Middle Eastern destinations at mid-year Read More
  • Australia raises enrolment limits for 2025/26 but are they reachable? Read More

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  • Which countries will contribute the most to global student mobility in 2030? Read More
  • Research shows link between study abroad and poverty alleviation  Read More
  • Beyond the Big Four: How demand for study abroad is shifting to destinations in Asia and Europe Read More
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