Market intelligence for international student recruitment from ICEF

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 Part 2: Videos that work: What’s your strategy?

Part 2: Videos that work: What’s your strategy?

In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging. In...

 Top trends in strategy and pricing for educational travel providers

Top trends in strategy and pricing for educational travel providers

Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak, founder and CEO...

 Western boarding schools expand to Asia

Western boarding schools expand to Asia

Throughout the past several years, tradition-rich boarding schools that had previously operated only in the West have embraced internationalisation by opening branches in Asia. Today, ICEF Monitor takes...

 Part 1: Videos that work: How effective is your promotional video?

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...

 From prospects to enrolments: direct marketing in international recruitment

From prospects to enrolments: direct marketing in international recruitment

Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a...

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively to students in...

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and don’ts when it...

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to reach out to...

Chinese students drawn to elite education brands

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.” —From “China’s Luxury...

Field report: Ukrainians consider a wider variety of study destinations

Following his recent trip to Uzbekistan, ICEF’s Director of the CIS countries Mr Sergey Krasnyanskiy travelled to the Ukraine to liaise with educational agencies and learn about current...

Field report: demand for education up sharply in Uzbekistan

As ICEF’s Director of the CIS countries, Mr Sergey Krasnyanskiy manages ICEF’s operations in Russia, Eastern Europe, Central Asia and the Caucasus. From his office in St Petersburg,...

Student safety: how to maintain a secure environment

In part one of ICEF Monitor’s examination of student safety, we discussed the rising trend of campus crime, and the growing awareness of the problem by prospective international...

Student safety: its impact on recruitment and study abroad choices

ICEF Monitor looks at the issue of student safety in a two-part article. The first discusses the perceived increase in physical danger on school campuses for international students,...

Engaging your alumni in international student recruitment

“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising.  Why would it be any different with international [student] recruiting?” —...

Hong Kong curriculum changes present huge recruitment opportunities

As Hong Kong shifts from a three-year to a four-year degree structure and school-leavers enter university a year earlier, students are applying to study abroad in large numbers...