In Part 1 of this series, we provided examples of education marketing videos that stay true to the brands behind them and that deliver effective, strategic messaging. In...
Today’s two-part video interview covers the top trends in strategy and pricing for the educational travel industry. ICEF Monitor sits down with Mr Samuel Vetrak, founder and CEO...
Throughout the past several years, tradition-rich boarding schools that had previously operated only in the West have embraced internationalisation by opening branches in Asia. Today, ICEF Monitor takes...
Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...
Today’s post will look at the all-important task of communicating directly with prospective international students – something that has changed monumentally since the days when sending out a...
Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively to students in...
With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and don’ts when it...
Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to reach out to...
“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.” —From “China’s Luxury...
Following his recent trip to Uzbekistan, ICEF’s Director of the CIS countries Mr Sergey Krasnyanskiy travelled to the Ukraine to liaise with educational agencies and learn about current...
As ICEF’s Director of the CIS countries, Mr Sergey Krasnyanskiy manages ICEF’s operations in Russia, Eastern Europe, Central Asia and the Caucasus. From his office in St Petersburg,...
In part one of ICEF Monitor’s examination of student safety, we discussed the rising trend of campus crime, and the growing awareness of the problem by prospective international...
ICEF Monitor looks at the issue of student safety in a two-part article. The first discusses the perceived increase in physical danger on school campuses for international students,...
“Most businesses find that their best customers come from other customers’ referrals or “word of mouth” advertising. Why would it be any different with international [student] recruiting?” —...
As Hong Kong shifts from a three-year to a four-year degree structure and school-leavers enter university a year earlier, students are applying to study abroad in large numbers...
