Market intelligence for international student recruitment from ICEF

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 Can you tell a good story?

Can you tell a good story?

“People don’t buy what you do, they buy why you do it,” says Simon Sinek, author of Start With Why: How Great Leaders Inspire Everyone to Take Action....

 Oh Canada! Job action by Canadian visa officers expands to 15 biggest markets

Oh Canada! Job action by Canadian visa officers expands to 15 biggest markets

In 2012, Canada welcomed a record number of new international students, and has since announced significant new funding to improve visa processing times as well as concrete steps...

 Student visa interviews: Behind the glass

Student visa interviews: Behind the glass

His palms are sweaty, his heart is racing… No, it’s not a first date. It’s worse: the student visa interview. Even the most confident of students will surely...

 New data shows value of education rises during economic crisis

New data shows value of education rises during economic crisis

The employment gap between young people who left high school early and those who completed post-secondary education has continued to widen during the global economic crisis. New data...

 Part 2: How to involve students’ parents in recruitment for study abroad

Part 2: How to involve students’ parents in recruitment for study abroad

At the end of the last post we did on involving the parents of international students in the recruiting process, we wrote: “Parents may be sending their children...

Part 1: How to engage students’ parents during recruitment and study abroad

We’ve talked before on ICEF Monitor about the role of parents in decision making for study abroad – something even more important where younger students are concerned. Today’s...

Chinese demand for overseas education remains strong despite worries about jobs

“If I want to enter a university like Tsinghua or Peking, I have to pay too much attention to the gaokao (the college entrance exam). I’d like to...

The power of connecting with international students

At this time in the year, many education institutions are in transition times: they are preparing for a major admissions cycle in autumn, and/or they are gearing up...

Signs that NACAC will repeal ban on commission-based agents for international student recruitment

The National Association for College Admission Counseling’s Commission on International Student Recruitment (NACAC) has issued a pre-release version of its final report in which it recommends that the...

The link between internationalisation and recruitment

Yesterday’s article covered experts’ predictions that the US would continue to be international students’ first choice over the next decade. But the expert we quoted most extensively also...

More on Twitter in education marketing: five tips to boost your profile

Like any strategic communications tool, Twitter only really works if it is harnessed, managed, and assessed periodically by those who use it for business – including educators and...

Using Twitter for student recruitment to maximum effect

Education Dive, an education sector news aggregator, got it right when they declared, “every university is on Twitter.” The question – as we always note when we write...

Working with commission-based education agents: the real issue

In a departure from our normal editorial coverage, we are pleased to present the following opinion piece from ICEF CEO Markus Badde on a topic that is currently...

US Department of Homeland Security school outreach programme works to eliminate fraud

The US government continually works to establish and strengthen professional relationships between academic institutions and local Homeland Security Investigations (HSI) offices in order to preserve the integrity of...

8 tips for better content marketing on social media sites

Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...