alumni recruitment

AIRC conference spurs discussion around best practices in agent-institution relationships

When, in September of 2013, American-based National Association for College Admission Counseling (NACAC) voted to reverse its historic position on international recruitment agents it opened...

A year of ICEF Monitor in one post: 2013 in review

We covered a wide range of markets, subjects, and issues in international education – and international student recruitment in particular – over the course of...

Student testimonials are an untapped source of competitive advantage in recruitment marketing

Ask current students what convinced them to study with your education institution, and chances are it wasn’t a catchy tagline or the clever graphics employed...

Integrating print collateral with online marketing

It wasn’t that long ago that many education institutions were still tinkering with the Internet and their websites, unsure as to how to leverage the...

Extending your recruitment effort with international alumni

We’ve written previously about the importance of engaging alumni in international recruitment as well as the process of engaging and enabling brand advocates from among...

Send your recruiting team back to business school

Strategy classes are a staple for students in most business schools. Couldn’t universities – or all recruiters for that matter – take the brainpower and...

Beyond student recruiting: agents’ roles as counsellors

How do international student recruiters prepare young people for their studies overseas? As parent and student expectations continue to increase, the role of student recruitment...

Student retention begins in, and sometimes before, the first week of class

For many educators, the memory of the last student intake and last orientation is never far away, especially with a new school year recently underway...

The human side of content marketing

As much as business operations and marketing are different now than decades ago because of the Internet and consumers’ increasing gravitation online for information, entertainment,...

NACAC removes ban on commissioned agents in international student recruitment

The National Association for College Admission Counselling (NACAC) held its national conference in Toronto this past week. On Saturday, the NACAC Assembly debated – and...

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