Market intelligence for international student recruitment from ICEF

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 American graduate schools see alarming drop in applications from Chinese students

American graduate schools see alarming drop in applications from Chinese students

A dramatic drop in the number of Chinese students applying to US graduate schools this spring – a 5% decline, after seven years of double-digit increases, according to...

 Part 1: Videos that work: How effective is your promotional video?

Part 1: Videos that work: How effective is your promotional video?

Does your school have a promotional video? Multimedia is an increasingly important part of the recruitment toolkit, especially if you want to attract international students. More and more,...

 Is your marketing answering the right questions?

Is your marketing answering the right questions?

Amidst the ever-intensifying global competition for students, all education institutions with internationalisation mandates are asking themselves what they can do to present themselves more effectively to students in...

 Part 2: Facebook is changing: Are you changing with it?

Part 2: Facebook is changing: Are you changing with it?

With all the changes going on at Facebook (see Part 1), it can be worthwhile for student recruiters to update their list of do’s and don’ts when it...

 Part 1: Facebook is changing: Are you changing with it?

Part 1: Facebook is changing: Are you changing with it?

Facebook has made some substantial changes over the last year, and many of these should affect the way student recruiters are using the platform to reach out to...

Comparing and contrasting study abroad trends of Brits and Americans

New research on US and UK students compares their propensity to study abroad, with three top trends standing out: 56% of US respondents are considering studying overseas, compared...

WES report highlights US capacity to grow undergraduate enrolment

A new report from WES (World Education Services), “International Student Mobility Trends 2013: Towards Responsive Recruitment Strategies” contains valuable information on (a) global international student mobility patterns and...

Measuring student and agent performance

Nearly 200 delegates from around the world attended the fourth annual conference of the American International Recruitment Council (AIRC) last month in Miami. The event featured several workshops...

Understanding cultural gaps a key to success in China

The economic ascent and sheer size of the Chinese market have placed it top-of-mind in corporate boardrooms as well as meeting rooms in universities and colleges across the...

Chinese students drawn to elite education brands

“Before the economy opened up, a chic suit meant one with the label of a state-owned factory sewn ostentatiously on the sleeve. How times change.” —From “China’s Luxury...

Latest British Council research reveals market opportunities in Turkey, Italy, and Spain

“At the moment, 600,000 students come to the UK each year to learn English, and that contributes GBP 2 billion to the UK economy.” — Amy Rogers, UK...

Turning international students into brand advocates

How much attention are you paying to the satisfaction of your international students? If the answer is “a lot,” you’re on the right track. Paving the way for...

88 ways to recruit international students

As colleges and universities look to increase their international student enrolment and differentiate amongst global student audiences, focusing on value-added recruitment and orientation solutions that bring marketing to...

The expanding footprint of international consortia in higher education

Universities worldwide are becoming increasingly internationalised, and many are also expanding their participation in international consortia. These multi-institution partnerships typically include a broad range of collaborations and joint...

Paving the way for international student success

We see dizzying statistics and market trends in international education every day. But the key to success for many recruiters often rests in understanding the individual student experience....