A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction as a means...
Market intelligence for international student recruitment from ICEF
Post-secondary institutions engaged in recruiting international students should be highlighting the career outcomes...
Survey of US graduates, a large majority of respondents said that the alumni network of their university or college was of little...
There’s a paradox at work regarding the extent to which many colleges and universities are engaging with their international alumni. A 2017 survey undertaken by international education consultancies Academic...
A majority of US college administrators say that their institutions are not doing enough to connect with international alumni, and nearly two-thirds report having no dedicated staff time...
One of the key senders of international students to the US over the past decade, Saudi Arabia has turned from a seller’s to a buyer’s market over the...
A new study, published in the August issue of the Journal of Business Research, finds that education marketers should increase their focus on student satisfaction as a means...
“China has developed a distinct Internet culture complete with its own major platforms and services,” we reported in 2014. “The largest of these rival the global audiences of...
Australia took a bold step this week with the release of the country’s first comprehensive national strategy for international education. The National Strategy for International Education 2025 is...
The on-demand, highly connected world of millennials opens the door both to new challenges and new opportunities for marketers – but you better be quick and you will...
An occasional round-up of some of the more eye-catching and varied items that we’ve been reading lately. Extreme study abroad A fascinating look at students who are turning...
Who influences international students’ study abroad decisions? And what types of goals are driving students’ interest in study abroad? These are some of the questions explored in “Know...
It is hardly a new idea that there are some important pressures on the traditional business model for higher education in the US. The population of college-aged students...
It won’t come as a surprise that most international educators are giving greater weight to online marketing channels these days. Prospective students are heavy Internet users – and...
(Editor’s note: Following the original publication of this article, Education New Zealand provided a further data release to confirm that actual international student enrolment – as distinct from...
In marketing circles today, the two words on everyone’s lips are “mobile” and “video.” Both trends are linked to the changing way consumers are accessing and communicating on...
