Market intelligence for international student recruitment from ICEF

Search results for: "social media"

Chinese universities increasingly forced to compete for students

...increasing competition among universities spilled over to social media recently as two of the country’s leading institutions, Peking University and Tsinghua University, publicly accused each other of improper...

Nepal emerging as an important growth market for international education

...a country in which discrimination against women in both social and legal settings is common, especially in rural areas, female enrolments at the undergraduate level have been rising....

Mystery shopping experiment on social media: Is there anybody out there?

...the sun has created a Facebook or Twitter account, and for good reason. Given the proliferation of social media and students’ affinity for it, having a vibrant presence...

Finding opportunities within crisis in Brazil

...in five years. Economists calculate that Brazil’s median household income grew 87% between 2003 and 2013. But inflation has nudged up to 10% and this, combined with worsening...

Always on: Marketing to today’s connected youth

...we wrote on “gamification” when considering ways to increase the entertainment value of their social media outreach. Another recent post on Snapchat, the fastest-growing social media app for...

Start with great content: Building trust and engagement through content marketing

...is the research, and this can simply mean talking to current students and alumni about what is important to them, and listening carefully on social media to prospective...

Brazil’s Science Without Borders programme facing cuts in 2016

...of the landmark Brazilian student mobility programme Science Without Borders (Ciência sem Fronteiras, or CsF) has been cast into doubt with media reports this month of a substantial...

Myanmar opening up to foreign investment and international education

...Myanmar’s history. The country has badly lagged global and regional growth norms for decades, and the education system is in terrible shape, as are other key social services....

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