Market intelligence for international student recruitment from ICEF

Search results for: "social media"

Emotion-based branding strategy connects feelings to actions

...needs of students and the desired emotion can be demonstrated through storytelling, dialogue, and imagery across all business touchpoints, for example: The website Social media channels Virtual tours...

Why Vietnam? A market snapshot

...young people, the effective use of social media is key in reaching young people and prospective students. Finally, be sure to select a local partner whom you can...

Reports of some Iranian students being detained and deported from US airports

...other Iranian students refused entry, many who were forced to allow Customs and Border Protection officials into their social media accounts. The Los Angeles Times has also reported...

Student safety: how to maintain a secure environment

...into their phones. Use your school’s college newspaper and social media accounts like Twitter regularly to alert students to problems on campus, and use students’ mobile phone numbers...

Part 1: How to engage students’ parents during recruitment and study abroad

...her new peers, she had already begun to connect with other students in the college’s class of 2017 through their Facebook page. Is your campus using social media...

Is that funny? Using humour in international recruitment marketing

...the key in engaging prospects and getting them to opt in to learn more about your programmes and services. For some institutional brands, social media channels – where...

The art of the short: Viral video for international student recruitment

...for international student recruiters. Video is by far Gen Z’s preferred type of social media content – students are also happy to indulge in Instagram Reels and YouTube...

Search trends playing an increasing role in international education marketing

...much influence the different channels – organic search, social media, email, and others – have on buying decisions in different markets and across different industries. Marketing channels and...

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