Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

International tuition trends reflect competitive nature of today’s recruitment environment

...2013 article that: “Thanks to a growing shift in public opinion, new marketing strategies, and changes to the financial management of institutions of higher education, the rise of...

New government decree tightens regulations on foreign-based educational institutions in Vietnam

...The quality of foreign-linked programmes must be verified by quality assurance agencies overseas. The content of foreign affiliation programmes that are five years in length must include material...

Staying online in disrupted markets

...offer, ICEF Monitor had the chance to attend one entitled “Social media in disrupted markets,” which shared tips and lessons learned when using social media for marketing, communications...

Measuring student and agent performance

...of new agency relationships as well as a targeting of resources and marketing support to high-performance partners across an agent network. Do you have a formal framework in...

Quality assurance in French language schools

...The FLE label is a useful marketing tool for language centres, language travel agents, professional associations, and public organisations (i.e., embassies, consular institutions, French linguistic and cultural establishments...

Pricing strategy in the language travel industry

...a presentation on pricing strategies, methods and mistakes to avoid. As a professor of marketing at the London Business School, Bertini helped ALTO members learn about the value...

Proposed changes to conditional admissions in the US causing concern

...and concern amongst institutions The announcement has caused discontent among affected institutions, who feel that the measure ignores proven educational policies and hurts international student recruitment. “Universities and...

Canada Course for Education Agents launched in Berlin

...Berlin. Foreign Affairs and International Trade Canada (DFAIT), in cooperation with the Canadian Consortium for International Education Marketing (CCIEM) and ICEF launched the Canada Course for Education Agents...

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