Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Latest British Council research reveals market opportunities in Turkey, Italy, and Spain

“At the moment, 600,000 students come to the UK each year to learn English, and that contributes GBP 2 billion to the UK economy.” — Amy Rogers, UK...

WES report highlights US capacity to grow undergraduate enrolment

...like experiential marketing. WES notes that technology “allows universities to reduce conversion time and personalise communication – an important aspect of satisfying younger students who expect fast turnaround...

Canada allots CDN $65 million to boost its competitiveness as a study abroad destination

...allocation breaks down as per the following: CDN $10 million over two years for higher education marketing; CDN $13 million over two years to the Mitacs Globalink Program,...

Strong focus on agent relations key to success in Latin America

...accommodation, university placement, and student activities. Kolber explains that they have a very interactive relationship with their agency partners, asking the agents for market feedback, brainstorming new products...

New report forecasts significant change in university business models

...‘customer’ to include content wholesalers, content consumers, financiers, employers and parents; disaggregate the value chain to create new areas of specialisation, such as content aggregation, mass distribution, assessment...

A field guide to international agent training courses

...and visas. The People in International Education: Students, education institutions’ personnel, and immigration authorities. Promoting International Education: Working effectively, marketing, and ethics. The IATC is delivered online free...

Chaney report sets out measures to strengthen Australian international education sector

...immediate boost has appeared in the form of a major youth marketing campaign from Tourism Australia. New report released A new report commissioned by the Australian government on...

Generation Y poised to bring permanent change

...to marketing, but today, ICEF Monitor takes a look at some of these emerging trends, especially those that impact on the international education sector. At one with their...

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