...Zealand’s education marketing is highly coordinated at the national level and the government continues to demonstrate its commitment to boosting the competitiveness of the sector. ENZ notes in...
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Recently, ICEF Monitor looked at how to appeal to the Chinese market by crafting marketing messages to reflect their propensity for luxury brands and experiences. Today, we explore...
...Spanish campuses, our staff, our research and our outlook will be more international than ever. And this is very welcome.” He continues: “The cancellation of Selectividad will impact...
The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...
...are new countries that are emerging…Malaysia has emerged very strongly in the last couple of years. Ireland has been growing very fast. I would say the marketing spend...
...a consistent, focused marketing campaign run by a branch office in Kiev. Among other promotional activities, this office has arranged for guest lectures by Griffith professors for Ukrainian...
...trends shaping study mobility in Africa. The episode features a special discussion on the role that agents play in destination marketing. It was recorded live at the recent...
...Higher Education Marketing blog post: “Perceived instability in this booming profit-focused industry and recent legislation reserving half of public university admissions for poorer demographics is pushing increasingly mobile...