Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Marketing languages other than English

...a presentation Ms Capper gave at the ICEF Berlin Workshop last autumn on the similarities between marketing English and languages such as Spanish, Russian and Mandarin. She explained...

International student mobility picking up in Norway while major reforms take shape

...reversal recently occurred in Norway. But the issue of how to handle students from outside the EEA remains a contentious one in Norway, for reasons ranging from social...

Secrets to a successful content marketing strategy

...various definitions of content marketing floating around the web, and perhaps even around your office. “Our website is full of content. So, that’s content marketing, right?” “We have...

FAM tours take agent-educator relationships to the next level

...English UK Marketing Conference last February. Their session was inspired by a seminar the year before from noted author and speaker Geoff Ramm and they drew from Mr...

Strong growth in Japan’s foreign enrolment in 2014

...appears to be a function of enhanced Japanese marketing efforts in Southeast Asia, the expanded footprint of Japanese companies in some of these same markets, and the high...

Getting started on Snapchat, one of the world’s fastest-growing social media apps

...to just them or to a wider audience, and this alone creates a context for a more exclusive, personal tone in Snap messaging. In its content, Snapchat is...

Canada: language enrolment up in 2014 but losing market share

...programmes in order to provide ongoing co-op and workplace training options. Emerging markets Canadian language schools are also responding by opening new markets, and, in particular, by targeting...

Millennial international students rely on digital channels and networks

...marketing is the next key component in a digital marketing strategy targeted to Millennials. “Despite being active in the digital world, international Millennials are more likely to consume...

What are you looking for?
Quick Links