Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

New survey findings on digital channels for college search

...key groups that students identified for these interactions were current students and college admissions advisors. A related survey of US admissions officers by marketing and communications firm mStoner found that...

New Zealand’s international enrolment up 13% in 2014; growth continuing this year

...laudable) about both New Zealand’s Think New marketing campaign and its immigration initiatives is the degree of coordination among various stakeholders in the country’s international education sector. Industry...

Virtual tours growing in popularity

...a campus before applying. These students tend to have more contact with schools with generous marketing budgets and so greater international reach and visibility. But a new digital...

Wholesale changes for Japanese education arising from globalisation and demographics

...to really function in a language, they need active and regular practice in producing meaningful, content-filled communication. Communication that contains meaningful content connects language study with students’ innate...

Blended learning moving to centre stage in higher education

...who take blended learning classes at USC’s Sol Price School of Public Policy are professionals with full-time jobs and families. Som Seng, Director of Marketing for UMassOnline, agrees...

Marketing languages other than English

...a presentation Ms Capper gave at the ICEF Berlin Workshop last autumn on the similarities between marketing English and languages such as Spanish, Russian and Mandarin. She explained...

International student mobility picking up in Norway while major reforms take shape

...reversal recently occurred in Norway. But the issue of how to handle students from outside the EEA remains a contentious one in Norway, for reasons ranging from social...

Secrets to a successful content marketing strategy

...various definitions of content marketing floating around the web, and perhaps even around your office. “Our website is full of content. So, that’s content marketing, right?” “We have...

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