Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Survey says employment prospects the key for postgraduate applicants

...three factors should have a prominent place in marketing and recruitment targeted to postgraduate students. The report notes as well that, “The least-cited reason for choosing a destination...

Differentiation through innovation in English language teaching

...and competitions in such areas as drama, debate, or song and dance – complete with awards ceremonies and trophies. For the adult market, marketing and programming according to...

Canada’s ELT numbers fell in 2015

...an effort to counter market disruptions among both established and emerging sources, Languages Canada has been leading coordinated marketing efforts in a number of markets in recent years,...

A corporate approach to managing risk in international recruitment

...understood and being managed. Having separate responsibilities for marketing, recruitment, and delivering learning will not give a full view, particularly around the areas where those different areas of...

UK ELT student weeks down 13% in 2015

...the global picture. Major English-speaking ELT destinations by student weeks, 2011-2015. Source: StudentMarketing Even so, this represents a second consecutive year of declining enrolments for British ELT schools,...

Survey points to growing role for digital in international recruitment

...marketing teams in the UK pointed to a growing shift away from traditional channels – notably print advertising and directories – in favour of online marketing and open...

America and Japan reporting big gains in Vietnamese enrolment

...priority was to “shift the current education system centered on raw content” to make it more focused on producing graduates with employable skills. Bright prospects ahead The American...

Is online messaging the next big thing for student recruitment?

...of chat apps. Messages and content are delivered freely within the app with no fees or limits from carriers. And communication is frictionless, fast, and accomplished with nothing...

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