Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Start with great content: Building trust and engagement through content marketing

...content marketing? If we look back at our definition, we can isolate this part of it: “relevant and valuable content.” So the first requirement of good content marketing...

Responding to a risky world

...recruitment and marketing strategy. An institution’s exposure to these risk types will vary by market, so it is a useful practice to maintain a risk profile and risk...

Stand out from the competition by sharpening your brand identity

...inspire employees and partners, and precipitate a gush of ideas for marketing programmes. When absent or superficial, the brand will drift aimlessly and marketing programmes are likely to...

New survey explores impact of economic pressures on study abroad

Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent NAFSA conference in...

Five ways to fine-tune your marketing this year

...but 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a...

Survey says employment prospects the key for postgraduate applicants

...three factors should have a prominent place in marketing and recruitment targeted to postgraduate students. The report notes as well that, “The least-cited reason for choosing a destination...

Differentiation through innovation in English language teaching

...and competitions in such areas as drama, debate, or song and dance – complete with awards ceremonies and trophies. For the adult market, marketing and programming according to...

Canada’s ELT numbers fell in 2015

...an effort to counter market disruptions among both established and emerging sources, Languages Canada has been leading coordinated marketing efforts in a number of markets in recent years,...

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