...content marketing? If we look back at our definition, we can isolate this part of it: “relevant and valuable content.” So the first requirement of good content marketing...
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...recruitment and marketing strategy. An institution’s exposure to these risk types will vary by market, so it is a useful practice to maintain a risk profile and risk...
...inspire employees and partners, and precipitate a gush of ideas for marketing programmes. When absent or superficial, the brand will drift aimlessly and marketing programmes are likely to...
Preliminary findings from a new global student survey from FPP EDU Media and digital marketing firm International Education Advantage (Intead) were presented at the recent NAFSA conference in...
...but 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a...
...three factors should have a prominent place in marketing and recruitment targeted to postgraduate students. The report notes as well that, “The least-cited reason for choosing a destination...
...and competitions in such areas as drama, debate, or song and dance – complete with awards ceremonies and trophies. For the adult market, marketing and programming according to...
...an effort to counter market disruptions among both established and emerging sources, Languages Canada has been leading coordinated marketing efforts in a number of markets in recent years,...