Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Global survey compares student decision factors across study destinations

...about, it needs to be prominent in the marketing mix. Many colleges, however, do not have the benefit of an internationally recognised ranking, due to factors such as...

Up and down the table: Growth trends across major international study destinations

...efforts through marketing campaigns, education fairs, and also through a new online portal promoting Russian education. For additional background, please see: “Measuring up: Global market share and national...

Global study highlights a jump in online bookings for under-30 travellers

...see: “Global tourism report highlights key travel trends” “Let them talk: The power of student reviews” “Destination marketing organisations adding new partnerships and resources for international student recruitment”...

New Zealand introduces international strategy and revamped agent recognition programme

...In return, the ENZRA programme will strengthen the value proposition for Recognised Agencies by providing them with increased support, training, local market intelligence and bespoke marketing collateral.” For...

Canadian language programmes hit double-digit growth

...for marketing and recruitment. A considerable impact The association estimates that direct spending by language students in Canada amounted to CDN$1.6 billion in export revenues in 2017 (US$1.2...

Top-ranked Indian universities will now offer full online degrees

...programmes are expected to combine video lectures with other digital content, self-assessment mechanisms, and online discussion forums. The regulations will apply for the 2018/19 academic year. The drive...

Measuring the international competitiveness of British higher education

...for greater coordination in international marketing between the country’s higher education institutions and the British government. She adds, “This should include better post study work opportunities, best and...

Rising demand for one-year business master’s degrees

...can deliver over an extended time period, allowing students to acquire skills as they need them, that offers options to personalise content, that delivers content beyond traditional business...

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