Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Brazil’s outbound numbers surged in 2018

...decision to study abroad. The student responses reflect the importance of a broad, and integrated, marketing effort in Brazil that engages with education agencies but also with alumni...

British ELT stable in 2018 but performance is uneven across private and public centres

...and detailed insights which member centres can use to target their marketing and identify regions and countries where there is growth.” Mr Vetrak agreed and added that it...

The crucial role of parents in international student recruitment and retention

...scholarships. Higher Education Marketing points out that parental involvement is notably intense in Asia: “[Parents are particularly likely to assume the leading role in decision-making in] Asian countries...

New report offers recommendations for stimulating Chinese demand for English study overseas

A new report from English Australia and market research consultancy Student Marketing (now Bonard) estimates that a coordinated industry-government strategy could nearly double the number of Chinese students...

Ireland: ELT student numbers down but weeks reach a record high

...5%. These are among the key findings from the English Language Training 2018 Student Profile report released in April 2019 by Marketing English in Ireland (MEI), the country’s...

Consumer trends to watch in 2019

...business strategies in 2019 to harness the power of student reviews and to get their marketing working around the clock. The whitepaper calls for “multi-platform marketing strategies that...

China’s foreign enrolment growth flattened out in 2018

...Indeed, China’s recruitment marketing has been closely linked to its massive “One Belt, One Road” development and foreign investment framework. This multi-billion dollar programme is targeted to new...

The new rules of digital marketing

...or other student content). Keep your eye on your own website Despite all the emphasis on search marketing, social media, and other digital channels, the institutional website remains...

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