Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Survey reinforces the impact of Brexit on UK attractiveness

...that the UK is still welcoming to international students. The survey findings also highlight the importance of continued proactive messaging and marketing on the part of the British...

The growing popularity of international K-12 schools in China

...of their independent structure, government regulations for these schools are strict. There are restrictions on curriculum content during the compulsory years from grades 1 to 9; some subjects...

Ireland: Number of non-EEA students in higher education jumps by 45% over five years

...down but weeks reach a record high” “Irish study calls for expanded destination marketing and student supports” “Ireland to create new technological universities” “Ireland moves to expand student...

Planning for success at student fairs and events

...and alumni, please see our recent article Three smart ways to give recruitment marketing a boost. For additional background, please see: “Three smart ways to give recruitment marketing...

US report puts the price of declining student market share at US$5.5 billion

...introducing national policies and marketing strategies in order to attract these talented individuals.” Call to action The report closes with a call for policy action in the US, including...

Brazil’s outbound numbers surged in 2018

...decision to study abroad. The student responses reflect the importance of a broad, and integrated, marketing effort in Brazil that engages with education agencies but also with alumni...

British ELT stable in 2018 but performance is uneven across private and public centres

...and detailed insights which member centres can use to target their marketing and identify regions and countries where there is growth.” Mr Vetrak agreed and added that it...

The crucial role of parents in international student recruitment and retention

...scholarships. Higher Education Marketing points out that parental involvement is notably intense in Asia: “[Parents are particularly likely to assume the leading role in decision-making in] Asian countries...

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