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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Interest in study abroad picking up again in Japan

...study abroad. The survey, conducted by Recruit Marketing Partners in March and April of this year, gathered responses from more than 3,200 Japanese students. Nearly 40% of respondents...

The link between employment outcomes and recruiting

...they pore over school websites and marketing collateral for evidence that the overall student experience: Includes meaningful linkages with industry and/or professional groups; Incorporates work experience projects and...

International education now worth €1 billion to the Irish economy

...the “higher education system has done an admirable job thus far at absorbing the cuts without sacrificing quality.” Mr John Twohig, managing partner at the Ahain Group, a...

Bangladesh: Middle class growth helping to drive demand for study abroad

...by Bangladeshi consumers and that digital marketing programmes must be well-optimised for mobile. For additional background on this important emerging marketing, please see: “Bangladesh struggling to keep up...

FAM tours take agent-educator relationships to the next level

...English UK Marketing Conference last February. Their session was inspired by a seminar the year before from noted author and speaker Geoff Ramm and they drew from Mr...

New data reveals most searched-for study destinations

...senior staff should be devoting substantial attention to these platforms, perhaps more than they have in the past. Recent surveys from the UK point to a shift in...

Using Google Analytics to track and improve online campaign performance

The following is a guest post by Guus Goorts, Netherlands-based author of the book Successful Student Recruitment with Google Ads and online marketing trainer specialised in the higher...

Using technology to bring travel experiences to life

...emerging marketing strategies in global travel. Today’s post concludes a special two-part series on the use of technology in travel marketing. Part 1 focuses on personalisation in travel...

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