Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

The business case for immediate response: benefits of and strategies for live chat

...Reduces confusion: Sending a student to a far-off land and institution involves enough logistical hassles without website content and/or navigation adding to any confusion. This kind of confusion...

Year in review: What we learned in 2019

...of demand for study abroad. There are clear implications in this for recruiters, not the least of which is a distinct focus in recruitment marketing on employment outcomes...

2019 Agent Barometer: Optimism for year ahead and insights on destination preferences

...Source: ICEF i-graduate Agent Barometer Most effective marketing strategies Agents say that the most effective promotional initiatives institutions can take are to go to education exhibitions in source...

Affordability a top concern for South American and Mexican students

...educators with recruiting and marketing in specific regions). The report is based on survey responses gathered over June and July this year from more than 12,000 respondents in...

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...

Recruiting from Indonesia in a context of increased competition

...(51%), and especially South Korea (94%). The Indonesian government is aware that it needs many more skilled workers and university graduates. Higher Education Marketing observes that degree holders...

In the sharing marketplace, video is king

...At night, before bed, they search the Internet for ideas, and when they find cool links and content about schools, they send these around to their friends in...

Closer to home: Intra-regional mobility in Asia

...student testimonials, internships, destination marketing, scholarships, or discounting) and ensure that once students are enrolled, they keep those promises and provide excellent student supports and graduate outcomes. In...

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