Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Ireland’s ELT associations announce merger

Ireland’s two national associations of English language schools, Marketing English in Ireland (MEI) and the Independent Language Schools Group (ILSG), have announced a merger. Pending further strategic planning...

Indian outbound student market poised to bounce back in 2021

...are new countries that are emerging…Malaysia has emerged very strongly in the last couple of years. Ireland has been growing very fast. I would say the marketing spend...

ICEF Podcast: The impact of micro-credentials on international education

...special guests Justin Cooke, the chief content and partnerships officer at FutureLearn, and Dr. Sean Gallagher, the founder of the Center for the Future of Higher Education and...

Best practices in crisis communications during COVID-19

...post content about the university on their social media channels. Jason Cook, vice president of marketing and communications and chief marketing officer at the university, explained the function...

ICEF Podcast: Financial solutions for international students

...head of international education proposition at HSBC, and Adam Cross, director of marketing for Future Finance. This episode is brought to you in partnership with HSBC. You can...

UK ELT aims to recover to 2019 enrolment levels by end of 2022

...events. The strategy intends to make heavy use of digital channels as well, and also to expand cross-sectoral marketing efforts in partnership with the British Council, the Education...

International education begins to look ahead to a greener future

...student decision-making.” For additional background, please see: “The millennial shift to simple, authentic, and inspiring“ “Everybody’s doing it: social proof and recruitment marketing“ “Rio+20: How sustainable is your...

Measuring COVID-19’s impact on education agents

...to students and parents. Interestingly, 34% reported increased marketing spending this year with another 28% indicating that their 2020 spending was consistent compared to 2019 (and 37% reporting...

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