Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Spanish language travel sector calls for government support

...national body for destination marketing in Spain.) FEDELE adds that its own COVID impact reports “show the fragility of a sector that depends entirely on the entry of...

How the pandemic is shaping the expectations and decisions of international students

...choices around programme development, student services, marketing strategy, and coordination with government partners and other stakeholders. Worries about jobs and income extremely high The OECD notes that even...

UK ELT providers revise outlook for sectoral recovery to 2022

...clarity on the resumption of inbound travel, and marketing of UK ELT on a national scale.” On top of COVID, UK ELT faces the prospect of diminished travel...

Coursera filing provides insights into revenue drivers for online learning

...even larger user base. The company spends a whopping 37% of revenue on marketing and recruitment, but there is some indication in the filing as well that its...

International enrolment management for 2021: Virtual events and 24-hour recruiting

...on their decisions may not be anymore. Being close to home, for example, might have become more important. All this is not lost on the marketing and admissions...

Students relying more on education agents for assistance with study abroad decisions

...educators who know how to integrate agents into their international marketing plans stand to gain an important edge in target countries. A main takeaway from the QS data...

New report describes shifting Nigerian demand for study abroad

...highest numbers of Nigerian students because they “attract more Nigerian applicants by combining scholarships with effective marketing, tailored course offerings, and competitive fees.” Affordability is a major draw...

Spanish universities detail pandemic impacts and strategies for 2020/21

...“Economic impact of foreign students in Spain estimated at 2.2 billion euros” “Changing tactics: How destination marketing organisations are adapting during the pandemic” “The market for language studies...

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