In this exclusive video interview, Languages Canada Executive Director Gonzalo Peralta is optimistic about Canada’s competitive position in international education. In particular, he speaks to the Canadian government’s...
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...three factors should have a prominent place in marketing and recruitment targeted to postgraduate students. The report notes as well that, “The least-cited reason for choosing a destination...
...operations to match students’ needs; Reinforce a more sustainable competitive position. What is a niche? Niche marketing is based on the reality that no business can be all...
...aims to account for both relatively straightforward inputs, such as staff salaries, travel costs, or other direct marketing spending along with staff time invested in marketing and recruitment....
...pre-application become less common, most universities we speak with are struggling to accurately trace the full impact of their marketing on actual enrolments. Through this study and the...
...inspire employees and partners, and precipitate a gush of ideas for marketing programmes. When absent or superficial, the brand will drift aimlessly and marketing programmes are likely to...
...travel consultancy StudentMarketing, a market research and business development company specialising in the global youth, student and educational travel market. The company provides comprehensive insights on global student...
...is one example of top-notch destination marketing, while universities in Málaga, Spain are leveraging their beautiful historic city. Destination marketing can offer a powerful competitive advantage for universities...