Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Survey confirms that vaccination rollouts are influencing student choice

...leading destinations. QS notes that UK universities should leverage their country’s vaccination success in their marketing communications: “It is vital that universities are able to leverage the benefits...

Strategy case study. SRH Berlin: the values behind the brand

...built on an authentic commitment to quality and service going back almost 70 years,” says Oana Lelcu, marketing and sales director at SRH Berlin. “That commitment translates within...

ETS launching a new TOEFL exam this year

...TOEFL iBT focuses on English communication in an academic context, TOEFL Essentials is designed to be a broader, more versatile test. About half of the content is academic;...

Year in review: What we learned in 2020

...part by digital channels in recent years, certainly gained new currency this year as a result. And we saw a great deal of emphasis on expanded content marketing...

France: Further foreign enrolment growth in 2019/20 before COVID’s impact

...government in attempting to increase their market share of international students even as the country battles another wave of COVID. Along with the videos and marketing messaging we...

Spanish language travel sector calls for government support

...national body for destination marketing in Spain.) FEDELE adds that its own COVID impact reports “show the fragility of a sector that depends entirely on the entry of...

How the pandemic is shaping the expectations and decisions of international students

...choices around programme development, student services, marketing strategy, and coordination with government partners and other stakeholders. Worries about jobs and income extremely high The OECD notes that even...

UK ELT providers revise outlook for sectoral recovery to 2022

...clarity on the resumption of inbound travel, and marketing of UK ELT on a national scale.” On top of COVID, UK ELT faces the prospect of diminished travel...

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