Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Ireland reports a 73% drop in ELT students in 2020

...by 73% in 2020 compared with the previous year, according to a January 2021 member survey conducted by Marketing English in Ireland (MEI). The survey’s respondents – 59...

New Zealand signals that border closures will remain in place into 2022

...Return to Market plan that could include “ministerial missions and education trade delegations to key markets, public relations campaigns, and marketing campaigns.” Concern that agents may be abandoning...

New edtech startups aim to reinvent the online classroom

...the in-class environment Top Hat has raised US$130 million so far and is based on delivering content through pre-recorded video. CEO Mike Silagadze says that Top Hat experimented...

China an “indispensable recruitment market” for study abroad for which online channels will be key this year

...students, especially WeChat (1.17 billion users) and Weibo (523 million users) – all of which are seeing exploding use of video content. “Seriously evaluate how you are using...

UK’s updated International Education Strategy commits to growth targets and post-pandemic recovery

...Hong Kong. Focus on online content delivery COVID travel and safety restrictions have ushered in unprecedented innovation in digital education and in hybrid learning models. Even when the...

International survey of education agents reveals optimism for 2021

...tools used to reach students (92%), followed by phone calls (89%) and social media (80%). Mailed marketing materials trailed significantly as a communications method (40%). During the pandemic,...

Changing tactics: How destination marketing organisations are adapting during the pandemic

A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...

Recruitment reset for 2021: Focus on content and agents

...are turning to content marketing to drive organic traffic,” says PhocusWire. Skyscanner, for example, is an aggregated travel search and booking agency that typically draws 100 million users...

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