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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Best practices in crisis communications during COVID-19

...post content about the university on their social media channels. Jason Cook, vice president of marketing and communications and chief marketing officer at the university, explained the function...

Jordan aims to further build its international enrolment

...of note, the ministry’s international education directorate has stepped up its marketing activity within the past year, with new marketing collateral, including expanded web content and video, and the...

Employability and university rankings: London conference reveals what employers want from schools

...many jobs left unfilled Let’s face it: the competition for the best job opportunities is intense. Beth Jenkins, UK & NL Recruitment Marketing Advisor at Shell International revealed...

Consumer trends to watch in 2019

...business strategies in 2019 to harness the power of student reviews and to get their marketing working around the clock. The whitepaper calls for “multi-platform marketing strategies that...

Planning for international student recruitment in the ‘new normal’

...of the panelists agreed that data, and marketing analytics in particular, is key to international recruiting this year. A greater reliance on digital marketing channels along with better...

Marketing and recruitment for online high school programmes

We continue our From the Field series today with a feature video interview with David Hooser, president of US-based Franklin Virtual High School (FVHS). The range and breadth...

Study finds growing use of agents among US universities

...new study released this month by Bridge Education Group and carried out by international research consultancy StudentMarketing. The study draws on data provided 131 US institutions which together...

Show me: Students want evidence their degree will lead to success

...define and measure student success is being discussed. Today’s article will look at one such discussion (in Canada) and then point to concrete best practices in marketing and...

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