...tools used to reach students (92%), followed by phone calls (89%) and social media (80%). Mailed marketing materials trailed significantly as a communications method (40%). During the pandemic,...
Search results for: "content marketing"
A feature webinar at ICEF Berlin showcased how three well-established destination marketing organisations (DMOs) have adjusted their marketing efforts during the pandemic. The variety in approach reflects that...
...are turning to content marketing to drive organic traffic,” says PhocusWire. Skyscanner, for example, is an aggregated travel search and booking agency that typically draws 100 million users...
...leading destinations. QS notes that UK universities should leverage their country’s vaccination success in their marketing communications: “It is vital that universities are able to leverage the benefits...
...built on an authentic commitment to quality and service going back almost 70 years,” says Oana Lelcu, marketing and sales director at SRH Berlin. “That commitment translates within...
...TOEFL iBT focuses on English communication in an academic context, TOEFL Essentials is designed to be a broader, more versatile test. About half of the content is academic;...
...part by digital channels in recent years, certainly gained new currency this year as a result. And we saw a great deal of emphasis on expanded content marketing...
...government in attempting to increase their market share of international students even as the country battles another wave of COVID. Along with the videos and marketing messaging we...