Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Australia: Building a roadmap for the return of international students

...in Australia as easily as possible That visa fees be waived for new students That a coordinated national marketing campaign be undertaken to reinforce Australia’s education brand. The...

New survey updates agent outlook into 2022

...in the US, Canada, and the UK in 2021” “Students relying more on education agents for assistance with study abroad decisions” “Recruitment reset for 2021: Focus on content...

Mapping the future of European recruitment for UK ELT

...essential to any significant recovery for the sector. Jodie Gray, chief executive of English UK and Patricia Vickers, director of global sales, marketing & customer operations (English and...

Ireland reports a 73% drop in ELT students in 2020

...by 73% in 2020 compared with the previous year, according to a January 2021 member survey conducted by Marketing English in Ireland (MEI). The survey’s respondents – 59...

New Zealand signals that border closures will remain in place into 2022

...Return to Market plan that could include “ministerial missions and education trade delegations to key markets, public relations campaigns, and marketing campaigns.” Concern that agents may be abandoning...

New edtech startups aim to reinvent the online classroom

...the in-class environment Top Hat has raised US$130 million so far and is based on delivering content through pre-recorded video. CEO Mike Silagadze says that Top Hat experimented...

China an “indispensable recruitment market” for study abroad for which online channels will be key this year

...students, especially WeChat (1.17 billion users) and Weibo (523 million users) – all of which are seeing exploding use of video content. “Seriously evaluate how you are using...

UK’s updated International Education Strategy commits to growth targets and post-pandemic recovery

...Hong Kong. Focus on online content delivery COVID travel and safety restrictions have ushered in unprecedented innovation in digital education and in hybrid learning models. Even when the...

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