Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Why the viral video app TikTok needs to be part of your recruitment strategy this year

...of up to 60 seconds. Brands everywhere are just starting to figure out how to use the app effectively in their marketing efforts, and institutions, schools, and destination...

Is it easy for students to send you money?

...about all of the investment that people make in marketing and recruitment, but that last step, the payment, is often overlooked.” Flywire is a leader in the burgeoning...

Navigating a more complex landscape for English proficiency testing

...and reliability of the test, the test content, how they are administered, the level of security around them, and how accessible they are for candidates.” In the end,...

Major MOOC provider edX acquired by online program manager 2U

...mission on a whole new scale, connecting many more learners with a wider range of high-quality options for content, credentials, and degrees. With online education rapidly changing, it’s...

International student recruitment and online communications in the age of COVID

...Marketing makes a great point by contrasting an illustrative example of how a university could evolve its student persona marketing as a result of COVID. As you can...

Australia: Building a roadmap for the return of international students

...in Australia as easily as possible That visa fees be waived for new students That a coordinated national marketing campaign be undertaken to reinforce Australia’s education brand. The...

New survey updates agent outlook into 2022

...in the US, Canada, and the UK in 2021” “Students relying more on education agents for assistance with study abroad decisions” “Recruitment reset for 2021: Focus on content...

Mapping the future of European recruitment for UK ELT

...essential to any significant recovery for the sector. Jodie Gray, chief executive of English UK and Patricia Vickers, director of global sales, marketing & customer operations (English and...

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