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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Getting started on Snapchat, one of the world’s fastest-growing social media apps

...to just them or to a wider audience, and this alone creates a context for a more exclusive, personal tone in Snap messaging. In its content, Snapchat is...

Explosive growth of social video opens new channel for student recruiters

...to factor more prominently in social marketing strategies for student recruitment. There are two major social video platforms in the market today, each of which is owned by...

Staying online in disrupted markets

...offer, ICEF Monitor had the chance to attend one entitled “Social media in disrupted markets,” which shared tips and lessons learned when using social media for marketing, communications...

Peru positioning to be the next big player in Latin America

...time to go for it.” Others agree. In September 2013 ICEF Monitor interviewed Carolina Cardoso from C2M Marketing & Eventos, who also said now is a good time...

Market snapshot: International student recruitment in China today

...which are as prosperous as the district level and are considered economically developed cities.” Digital marketing tips In China more than any source country, adapting digital marketing to...

Planning for success at student fairs and events

...and alumni, please see our recent article Three smart ways to give recruitment marketing a boost. For additional background, please see: “Three smart ways to give recruitment marketing...

How good homepage design can encourage “stealth applicants” toward enrolment

...and universities. Good website design anticipates a wide range of students coming to the website for information and answers and reflects that diversity through intelligent structure and content....

International survey of education agents reveals optimism for 2021

...tools used to reach students (92%), followed by phone calls (89%) and social media (80%). Mailed marketing materials trailed significantly as a communications method (40%). During the pandemic,...

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