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Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

LinkedIn rolls out new school selection services for prospective students

...best practices for building and maintaining your institutional profile on LinkedIn as well as integrating your page into other online and offline recruitment activities. For additional background on...

Part 2: Keyword research: Building your toolkit

...any other aspect of online marketing, the key is to test, measure, and improve over time: If you revise your web content to incorporate new keywords that you...

Is your email mobile enough?

...in any marketing effort. The very means by which people read email is perhaps the best contemporary example of such a shift. Over the past several years, there has...

The opportunity of student comments on Instagram

...trends report highlights online learning and visual marketing” “Five ways to freshen up your online marketing” “The new rules of digital marketing” “Where the students are: mobile, messaging,...

Boosting international student enrolments with better landing pages

...year, “Email marketing still promises to deliver the highest ROI of all marketing channels—$42 back for every dollar you spend.” The landing page that Unbounce designed for Athabasca...

How to maximise educator-agency relationships

...marketing strategies and the contentious issue of how to deal with negative comments that current and prospective students share online. Established in 1997, PFL places in excess of...

Campus tours from a distance: Best practices in virtual open houses for international students

...virtual event experts and present top insights here for you to consider. Virtual open houses should complement your marketing If a student has signed up for your virtual...

How to improve your communications with prospective international students

...Among other benefits, this marketing automation helps teams to respond quickly to prospects whose information has been gathered on a lead capture form on the institutional website. The...

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