Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Dutch government asks universities to suspend active international recruitment amid capacity concerns

...highly educated talent in demand on the labour market, especially in certain sectors and regions.” Jan Willem Besselaar, director of marketing, communication and student community at Breda University...

Study tracks top messaging apps and student priorities in key Asian markets

...It also illustrates just how much student priorities change from country to country. The report, by Sinorbis, a marketing technology firm, shows that educators need to think more...

Planning for international student recruitment in the ‘new normal’

...of the panelists agreed that data, and marketing analytics in particular, is key to international recruiting this year. A greater reliance on digital marketing channels along with better...

Tracking the Gen Z student journey in planning for higher education

...being impressed by corporate marketing, they value authenticity and are much more likely to be influenced by their peers – particularly those active in TikTok. The report emphasises...

Study measures quality of universities’ response to international enquiries

...engage students with ‘value-add’ content or explain the benefits of studying there,” says the report. Some of this could be addressed in follow-up contacts after the original institutional...

Year in review: What we learned in 2022

...that includes video meetings, social channels, messaging apps, smarter online marketing, and even artificial intelligence. There is no going back The pandemic is easing. Student mobility surged back...

Visually led: The growing power of image-first design in international student marketing

...who…juggle five screens simultaneously on average. This makes appealing visual content, which can reach their brains 60,000 times faster than text, is all the more important for reaching...

Global tourism has recovered to roughly 60% of pre-pandemic levels

...likely to choose a degree if the content taught them about reducing their environmental impact.” Regions leading the recovery The greatest recovery in arrivals occurred in Europe and...

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