Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

The importance of SMS and messaging for converting prospective international students

...or confirmations, 46% preferred text messaging over email. This rose to 66% among Gen Z and Millennials. The importance of incorporating text into a multichannel marketing strategy is...

Survey finds students are becoming more comfortable and satisfied with online learning

...imaginable” responses). The most common elements of students’ online learning environment were: Recordings of live sessions (76%) Recorded/pre-recorded content and resources (70%) An online assessment/testing platform (60%) Live...

Global agent survey finds a strong growth outlook for 2024; provides new insights on agency operations

...both educators and students this year. Nearly half (45%) said that they now offer additional services for educators, with the notable categories being digital marketing (78% of those...

Irish government launches quality assurance scheme for ELT and higher education sectors

...receive refunds or be able to continue to keep their visa to remain in Ireland. Industry reaction Marketing English in Ireland head Lorcan O’Connor Lloyd – who, with...

Australia takes action on fraud in student visa system

...imminent Another bone of contention is the fact that a visa subclass introduced in the pandemic, subclass 408, has not yet been phased out. That visa is a...

What a widening TikTok ban could mean for international student recruitment

...vertical video–esque element. We know that, at least, that type of content is working.” Similarly, AdRoll advises marketers to “ensure the content you’re creating for TikTok could also...

Facing poor job prospects at home, Chinese students see the allure of study abroad

...of the danger of growing discontent among young Chinese, the government has taken to pressuring schools and career counsellors across the country to connect graduates with employers. The...

Vietnam remains a key growth market in Southeast Asia

...a marketing gimmick preying on many rich parents looking to buy bragging rights or because their kids are not competitive enough in the local schools. These international schools...

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