Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

What a widening TikTok ban could mean for international student recruitment

...vertical video–esque element. We know that, at least, that type of content is working.” Similarly, AdRoll advises marketers to “ensure the content you’re creating for TikTok could also...

Facing poor job prospects at home, Chinese students see the allure of study abroad

...of the danger of growing discontent among young Chinese, the government has taken to pressuring schools and career counsellors across the country to connect graduates with employers. The...

Vietnam remains a key growth market in Southeast Asia

...a marketing gimmick preying on many rich parents looking to buy bragging rights or because their kids are not competitive enough in the local schools. These international schools...

ICEF Podcast: Bridging the skills gap: Preparing international students for their future careers

...that are most in demand by employers – with featured guests Scott Cederbaum, Head of Degree Marketing for Coursera and Andy Hockley, the Academic Director at Bell Teacher...

Strong recovery of Irish ELT in 2022 means that student weeks have now topped pre-pandemic volumes

Ireland’s English Language Teaching (ELT) sector is reporting very strong numbers for 2022. The latest data from peak body Marketing English in Ireland (MEI) reveals that student weeks...

Kenya’s demographic boom will have profound impacts on economy and education

...advantage of the thriving digital space in Kenya by investing in content creation to attract Kenyan students. Virtual school tours, student life, and educational benefits are some of...

Survey: More students are beginning research for study abroad within six months before applying

...scholarships and funding was the most-desired content students are looking to receive from universities (40%), followed by visa and immigration information (12%), and then by cost of living...

Three-quarters of international students in Germany say the country was their first choice

...choice of German institution were: Specific course content (58%) Good reputation (53%) Freedom from tuition fees (52%) Availability of English-language study programmes (48%) A strong majority (82%) said...

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