Market intelligence for international student recruitment from ICEF

Search results for: "content marketing"

Survey finds university leaders maintaining a strong focus on international student recruitment

...not always adequate Despite leaders’ contention that internationalisation is central to their university’s agenda, fewer agreed that the mission is well supported at senior levels of administration and...

Super-maps powered by generative AI could find a ready audience in international students

...convenience of platforms that use data and algorithms to quickly serve up personalised content and entertainment. It’s part of the reason that they are now more likely to...

What matters most to Chinese students considering studying in the UK?

...said that parents were financing their education. Top influences for Chinese students in their study abroad decision-making. Source: UCAS When it comes to marketing, the survey underlines how...

How can institutions improve international student conversions from admission to enrolment?

...the EAIE 2023 annual conference in Rotterdam this week, panelists Cornelius den Hartog, co-founder of the student social platform Goin’; Mats Engblom, marketing specialist at the University of...

How paid advertising and inbound marketing strategies support K-12 schools

...you develop USPs that influence how you position yourself in paid ads and seep into all aspects of your inbound marketing. Embrace multi-channel marketing  A big part of...

The importance of SMS and messaging for converting prospective international students

...or confirmations, 46% preferred text messaging over email. This rose to 66% among Gen Z and Millennials. The importance of incorporating text into a multichannel marketing strategy is...

Survey finds students are becoming more comfortable and satisfied with online learning

...imaginable” responses). The most common elements of students’ online learning environment were: Recordings of live sessions (76%) Recorded/pre-recorded content and resources (70%) An online assessment/testing platform (60%) Live...

Global agent survey finds a strong growth outlook for 2024; provides new insights on agency operations

...both educators and students this year. Nearly half (45%) said that they now offer additional services for educators, with the notable categories being digital marketing (78% of those...

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