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Market intelligence for international student recruitment from ICEF

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The Indian rupee has lost a lot of value this year – how will this impact planning for study abroad?

Indian students with plans to study abroad are currently facing significant challenges in following through on these plans. The value of their currency, the rupee, is declining against...

Nigerian demand surging but real challenges remain in visa processing and international payments

“Nigeria is a very big market in terms of the study abroad business,” says Obianuju Akpo-Edewor, general manager of the Lagos-based agency Michael Ralph Consult. “You have parents...

China: The opportunity remains

The following feature is excerpted from the 2021 edition of ICEF Insights magazine and is reprinted here with permission. The entire issue of the magazine is available to...

Agent survey highlights important demand factors for study abroad into 2022

Four out of five respondents to a late-2021 survey of education agents believe that the factors influencing student decision making for study abroad have changed because of the...

Mystery shopping study highlights “lost opportunity” for enquiry conversion

A new mystery shopping study offers some important findings for recruitment marketers with respect to managing and converting enquiries from prospective students. Conducted earlier this year by UniQuest...

New analysis projects strong growth in global language learning with digital a key driver

New analysis from the global market intelligence platform HolonIQ projects a “U-shaped recovery” for offline and blended language learning through 2025. But the forecast also anticipates that direct-to-consumer...

China emerging as a major destination for African students

In less than a decade, China has moved from being the least popular study abroad destination for African students to the most popular for a growing number of...

What about the 20 million students who didn’t study abroad last year?

Education technology has played a massive role in programme delivery since the start of the pandemic. And COVID has unquestionably amplified the scale and pace of adoption for...

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