Search results for: social media

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of...

Posted in: Asia, Australia, Australia/Oceania, Brazil, Canada, Europe, France, Germany, Higher Education, Japan, K-12, Language Learning, Marketing, Mexico, Most Popular, North America, Philippines, Regions, South & Central America, Technology, United Kingdom, United States, Vocational, Youth Trends on 11 Feb 2013

Stretch your marketing budget with online and social networks, but don’t forget the basics

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms...

Posted in: Africa, Asia, Australia/Oceania, Europe, Higher Education, K-12, Language Learning, Marketing, Middle East, Most Popular, North America, Regions, South & Central America, Vocational on 14 Dec 2012

Beyond Facebook: Engaging with regional and local social networks

At this point, it is hard to imagine an international education institution not making use of social platforms to reach out to prospective students. Facebook...

Posted in: Asia, Brazil, China, Europe, France, India, Indonesia, Italy, Japan, Marketing, Mexico, North America, Regions, Russia, South & Central America, Spain, Ukraine, United Kingdom, United States on 22 Nov 2012

Where the students are: Mobile, messaging, and apps

Social media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...

Posted in: Africa, Asia, Australia/Oceania, Europe, Marketing, Middle East, North America, Regions, Research, South & Central America on 6 Nov 2018

From the field: The new student recruitment landscape in Saudi Arabia

In 2015/16, Saudi enrolment in US higher education reached nearly 62,000 students. That was enough to place the Kingdom as the third-largest sending market for...

Posted in: Middle East, Regions, Saudi Arabia, Video Interviews on 22 Jan 2020

Instagram’s profound effect on travel destination choice

The mind boggles to think of the energy spent investigating, debating, listing, and sharing the “best” places in the world to take an “Instagrammable” picture....

Posted in: Marketing on 20 Jan 2020

Affordability a top concern for South American and Mexican students

Intead has released a special edition report on emerging markets as part of their research series in collaboration with FPP EDU Media (Know Your Neighborhood,...

Posted in: Brazil, Chile, Colombia, Ecuador, Mexico, North America, Peru, Regions, Research, South & Central America, Venezuela on 16 Dec 2019

2019 Agent Barometer: Optimism for year ahead and insights on destination preferences

The 2019 survey sampled the largest number of qualified agents ever in a record number of countries...

Posted in: Africa, Agents, Asia, Australia/Oceania, Europe, Macro Trends, Middle East, Most Popular, North America, Regions, Research, South & Central America on 5 Nov 2019

Stealth applicants and the role of the institutional website

Data released earlier this year reveals that the vast majority of international students never make contact with the university, college, or school they apply to...

Posted in: Higher Education, Most Popular, Research on 15 Oct 2019

Recruiting from Indonesia in a context of increased competition

The number of Indonesian students abroad is growing, and these students are considering a wider variety of destinations...

Posted in: Asia, Indonesia, Most Popular, Regions on 18 Sep 2019

The opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform...

Posted in: Marketing, Research, Youth Trends on 11 Sep 2019

The link between employment outcomes and recruiting

World university rankings such as those produced by QS, Shanghai, and Times Higher Education have for decades influenced prospective international students set on obtaining a...

Posted in: Higher Education, Most Popular, Research, Work Abroad on 21 Aug 2019

Survey measures student concern about gun violence in the US

Last year, two major studies conducted by the Institute of International Education (IIE) and global education advisors IDP revealed growing concerns among American institutions as...

Posted in: Higher Education, North America, Regions, Research, United States on 20 Aug 2019

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in...

Posted in: Marketing, Most Popular, Technology on 22 Jul 2019

In the sharing marketplace, video is king

Imagine a group of high school friends who have all decided they want to study abroad, but who are not yet sure which school, or...

Posted in: Marketing, Youth Trends on 26 Jun 2019

Emotion-based branding strategy connects feelings to actions

The way prospective students feel about a school or destination is often more important than how they think about it...

Posted in: Marketing, Most Popular on 18 Jun 2019

Growing Egyptian demand for education pressures domestic capacity

Egypt is the most populous country in the Arab world. The population more than tripled – from 32 to 98 million – between the mid-1960s...

Posted in: Africa, Egypt, Higher Education, Regions on 8 May 2019

24/7 Recruiting: How to use multiple channels to keep your marketing going around the clock

One thing we never hear,” a colleague said recently, “is that recruitment is getting easier.” As we have noted previously...

Posted in: Marketing, Most Popular on 13 Mar 2019

Planning for success at student fairs and events

Why do face-to-face meetings and in-person events remain crucial in today’s hyper-digital marketplace? Aren’t students too immersed in their phones and tablets to look up...

Posted in: Marketing, Most Popular on 27 Feb 2019

Indonesian outbound continues to grow with emphasis on regional destinations

Consider this handful of economic and demographic indicators for Indonesia and it quickly becomes obvious why competition for the country’s internationally mobile students is heating...

Posted in: Asia, Indonesia, Most Popular, Regions on 13 Feb 2019

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