The research on mobile device use, and associated Internet user behaviours, continues to accumulate this year. The insights in some of the latest reports build on observations and...
Search results for: "social media"
Virtually everyone knows that consumers – including students – have little time for traditional marketing. Students don’t want to be pushed or sold to, even when they are...
In today’s always-on, hyper-connected media and marketing world, the pressure (and the opportunity) is on to engage prospects in as sustained a manner as possible. This, and the...
A new Kaplan Test Prep survey of 350 US college admissions officials reported that 27% of them Googled applicants (up from 20% in 2011) and 26% of them...
Within the last few years, as social media becomes more integral to students’ lives, educational institutions have begun embracing its use more and more. A recent article from...
Changes in UK higher education sector funding means that even the most venerable institutions are having to compete more aggressively for sources of revenue. This competition is especially...
Tnooz is an interesting travel technology site providing news and analysis in the tourism and hospitality space. In a recent guest post on the site, Jens Thraenhart, president...
How much digital outreach are you doing on channels other than Facebook and Twitter? If your institution or agency doesn’t have full-time staff who are comfortable enough with...