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Search results for: "social media"

Social networks: students love Tumblr

According to The Daily Dot, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for...

Stretch your marketing budget with online and social networks, but don’t forget the basics

What does 2013 look like in terms of how your institution will allocate its marketing budget? For many, the emphasis will be on web platforms and online tactics,...

Beyond Facebook: Engaging with regional and local social networks

At this point, it is hard to imagine an international education institution not making use of social platforms to reach out to prospective students. Facebook is often preferred...

Where the students are: Mobile, messaging, and apps

Social media use continues to grow, with especially rapid expansion for photo sharing and messaging platforms...

Early lessons from moving ELT online: start with what makes your school special

In the early months of this year, a growing web of public health measures and international travel restrictions arising from the COVID-19 pandemic caused English language schools to...

The future of education is online, at least for now

As we approach the end of the second quarter of 2020, educators and recruiters are looking ahead to the rest of the year and wondering whether it holds...

With 9 in 10 students affected by COVID-19 closures, how is the shift to online going so far?

Most COVID-19-related statistics are distressing but some veer towards the simply astounding: “The pandemic has disrupted learning for 9 out of 10 students around the world (87%), according...

Virtual campus tours take on new importance during travel restrictions

As much as COVID-19 has wreaked havoc on educators’ recruitment efforts, it would be a mistake to think that international students aren’t actively researching countries and institutions right...

Making the link between housing and student wellbeing

According to QS’s 2019 International Student Survey, 60% of prospective international students were influenced by housing choices when deciding where to study abroad. And as QS notes, international...

Reports of some Iranian students being detained and deported from US airports

Iran sends tens of thousands of students abroad every year – including more than 12,000 to the US, making Iran the second-most important Middle Eastern market for US...

The new student recruitment landscape in Saudi Arabia

In 2015/16, Saudi enrolment in US higher education reached nearly 62,000 students. That was enough to place the Kingdom as the third-largest sending market for US colleges and...

Instagram’s profound effect on travel destination choice

One of the biggest subject niches on Instagram is travel, and new research is showing that travel posts are dramatically affecting...

Affordability a top concern for South American and Mexican students

Intead has released a special edition report on emerging markets as part of their research series in collaboration with FPP EDU Media (Know Your Neighborhood, which aims to...

2019 Agent Barometer: Optimism for year ahead and insights on destination preferences

The 2019 survey sampled the largest number of qualified agents ever in a record number of countries...

Stealth applicants and the role of the institutional website

Data released earlier this year reveals that the vast majority of international students never make contact with the university, college, or school they apply to and receive offers...

Recruiting from Indonesia in a context of increased competition

The number of Indonesian students abroad is growing, and these students are considering a wider variety of destinations...

The opportunity of student comments on Instagram

With teenagers and twenty-somethings posting and commenting on Instagram posts every day, sometimes multiple times a day, sound strategy around this enduringly popular social platform is a must...

The link between employment outcomes and recruiting

World university rankings such as those produced by QS, Shanghai, and Times Higher Education have for decades influenced prospective international students set on obtaining a prestigious post-secondary education....

Survey measures student concern about gun violence in the US

Last year, two major studies conducted by the Institute of International Education (IIE) and global education advisors IDP revealed growing concerns among American institutions as well as international...

Five ways to freshen up your online marketing

Students are evolving quickly in terms of how they consume and respond to online information, so ensuring that you’re on top of best practices in digital marketing is...